Is it useful to attend trade shows?
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There are always calls asking us to attend exhibitions; it’s incredibly annoying. Are these exhibitions really useful? And it costs tens of thousands of dollars just to attend one of them.
It depends on the scale of the exhibition you attend; larger exhibitions are usually more professional and attract many visitors. If your company can participate, it should yield good results, and spending tens of thousands of yuan is worth it.
The purpose of attending trade shows is to expand one’s sales channels, interact with visitors on site, and make one’s products more well-known. Many well-known companies still attend such shows, not because they have plenty of money, but because they can obtain many valuable resources there. If your business is small, costs might be a concern, but overall, the expense of attending an exhibition is much lower than spending time pursuing business opportunities in person. Recently, there was a company called Zhanpai; they seem to organize online exhibitions for small and medium-sized enterprises. Since we don’t have any need for such things at the moment, we haven’t delved into it in detail. But I’m sure it’s still a good idea to participate in exhibitions if the opportunity arises.
I also receive such calls frequently; you need to judge for yourself. You can search for the name of the exhibition on Baidu to see its scale – if it’s a small-scale exhibition, then it’s better not to attend it.
From 8.23 to 8.25, the Haichuan Forum will broadcast live the 2018 Equipment Exhibition in Shanghai; viewers can interact and also have a chance to win big prizes~~~
Of course it’s useful; if no one attends exhibitions, those organizations that organize them won’t be able to survive.
With fierce market competition, participating in exhibitions is still helpful for business expansion and increasing visibility.
It actually depends on many factors. The answers given above are fairly comprehensive, but one additional point to mention is that participating in an exhibition can cost tens of thousands of dollars. It depends on what kind of exhibition it is; for a regular exhibition, a standard booth measuring 3m x 3m usually costs between 3,000 and 5,000. If you need to design the booth yourself, you’ll have to pay an additional fee of around 300 per square meter to the organizer, plus costs for site management and the design and construction of the booth. For a booth of 36 square meters, the cost is generally between 25,000 and 30,000 yuan, and this is for a basic design. If you want a more complex and sophisticated design, the cost will increase
Finding a reliable partner is much more secure than approaching someone casually. The design, setup, and promotion of exhibitions involve many complex aspects, so it’s better to first learn about this industry before making a decision
I’ve been there a few times and it still seems useful