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Baofeng Energy has a dual strategy covering traditional coal chemical industries and new types of coal chemical industries

2021-08-02View Original

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Baofeng Energy operates in both traditional and new types of coal chemical industries. Author/Source: Coal Tar Deep Processing and Hydrogenation Technology Collaboration Group. Date: 2021-08-02. Clicks: 16. Baofeng Energy Group Co., Ltd. is a large-scale enterprise focused on coal production, processing, operation, and sales; it was established in 2006 with its headquarters located in Lingwu City, Ningxia. The company is mainly engaged in coal production, processing, and utilization, as well as its operation and sales. It also operates in various fields such as real estate, commercial storage and transportation, warehousing, and logistics distribution. The company specializes in the coal chemical industry and operates both traditional and modern coal chemical business models. Starting from coal as the raw material, it has established a comprehensive business platform featuring \"one input and two output streams with multiple products\". Through its dual-business strategy, the company achieved a compound annual growth rate of 25% in its net profit attributable to the parent company over 5 years, with coke and olefins accounting for over 90% of the company’s profits. Expanding into the field of new coal chemical technologies to lay a foundation for the company’s long-term growth. The company specializes in the coal chemical industry, operating in both traditional and new coal chemical sectors. Through years of development, the layout of China’s coal chemical industry chain has been gradually improved, with the sector evolving from its traditional forms to newer types of coal chemical products. Along with the growth of China’s coal chemical industry, the company has also expanded its business operations accordingly. Starting with its early coal coking operations, the company gradually expanded into areas such as gasification by using methanol as a key production element. At present, it has developed a dual-business model that includes both traditional and advanced coal chemical processes, establishing a comprehensive business framework that utilizes coal as the raw material and features \"one input, two streams, and multiple outputs\". Through continuous business expansion and the extension of production lines, the company’s performance has experienced rapid growth. In 2015, the olefin production capacity that the company had developed was put into operation, marking the beginning of a period of rapid growth in the company’s performance ; In 2017, thanks to the supply-side reforms, the company’s advantages resulting from scale integration became evident; coke sales prices remained relatively high throughout the year, leading to an improvement in coke-related performance, and the company’s overall performance continued to grow at a rapid pace ; In 2019, the polyolefin plant, part of the company’s projects funded through fundraising, came online; in 2020, the methanol plant from those same funded projects was put into operation. As a result, the company’s revenue and profitability reached new levels. From 2015 to 2020, the company’s revenue grew at a compound annual rate of 17.6%, while its net profit attributable to the parent company increased at a compound annual rate of 25.0%. Leveraging the overall layout, the coking and olefins businesses effectively support the company’s performance. Following the development in the first two phases, the company has established a solid foundation in its coking and olefin businesses, and now it features a dual-pillar structure based on coking and olefins. In 2020, the company’s coking and olefin businesses accounted for 91% of its total revenue and 94% of its total profits, representing the main sources of earnings for the company. Build core competitiveness through multiple dimensions and establish integrated scale advantages. The Far East Energy Cluster boasts abundant coal resources, providing sufficient raw material for coal production. The company is located in the Ningdong Energy and Chemical Industry Base in Ningxia, which is part of China’s energy and chemical industry triangle. The region is rich in mineral resources; although it accounts for only 1.4% of China’s total land area, it produces one-quarter of the country’s total energy output. The coal reserves in this area amount to 1.41 trillion tons, accounting for 25.5% of China’s total coal reserves and 18.1% of the proven coal reserves nationwide. The coal seams here are thick and shallow, the geological structure is simple, and the conditions for mining are favorable, giving the region natural advantages in terms of resources. By being located near coal production areas, the company will significantly reduce the costs of purchasing raw materials. The company is located in the energy and chemical industry triangle of China, where coal production is abundant. By establishing its operations in the coal chemical industry, it is able to purchase raw coal, refined coal, and thermal coal locally. Compared to other concentrated areas for coal chemical industries in our country, the company can significantly reduce its coal procurement and transportation costs. Invest in the early stages of the industrial chain and leverage resource advantages to establish own coal mines. Due to the abundant coal resources in the Ningdong area, while expanding its coal chemical industry chain, the company is also actively making investments at the source in order to optimize costs. The company currently owns the Maliantai Coal Mine, Siguquan Coal Mine, Hongsi Coal Mine, and Dingjialiang Coal Mine. Among these, the Maliantai Coal Mine and Siguquan Coal Mine are in operation, while the Hongsi Coal Mine has already started production, capable of providing the company with a coal production capacity of around 7.2 million tons per year. The Dingjialiang Coal Mine is expected to come online by the end of 2021; as production capacity is gradually increased, the company’s total coal production capacity is expected to reach 8.1 million tons per year. Based on the historical data regarding the production costs of refined coal, the cost of refined coal produced by the company itself is less than half of the cost of refined coal purchased from external sources. Thanks to its geographical advantages, even when purchasing coal from outside, the company’s acquisition costs remain significantly lower than those in other regions. The industry’s supply continues to be streamlined; by seizing opportunities to expand scale, companies can benefit in the long term. The pattern of many small and scattered players is gradually improving, with policies driving tighter control on the supply side. Over the past 20 years, driven by the rapid development of the downstream steel industry, the coke industry has experienced two rounds of investment booms. The favorable factors of low entry barriers and high profits attracted a large amount of capital, leading to the emergence of many small and medium-sized production facilities. As a result, the concentration level in China’s coke industry is low, giving rise to an industry structure characterized by numerous small and scattered operators. Due to their small scale, outdated coking furnace models, severe environmental pollution during production, these enterprises also have poor profitability. Located in a key energy region, it has an abundant supply of coal resources. The company is located in the Ningdong Energy and Chemical Industry Base in Ningxia, which lies in the core area of China’s energy and chemical industry triangle. The region features thick coal seams, a simple geological structure, favorable mining conditions, and high-quality coal. The company currently operates the Maliantai Coal Mine with a production capacity of 3.6 million tons per year, the Siguquan Coal Mine with a capacity of 1.2 million tons per year, and the Hongsi Coal Mine with a capacity of 2.4 million tons per year. Together, these mines provide a total coal production capacity of 7.5 million tons per year, mainly in the form of coking coal, which serves as an excellent raw material for the company’s coke production. While expanding its own coal resource reserves, the company makes full use of the abundant coal resources in the surrounding area and establishes long-term strategic partnerships with large state-owned coal mines to ensure a stable supply of raw materials. Operating costs are relatively low, and the gross margin is among the best in the industry. The raw materials used in the company’s coking plant are mainly coking coal, which accounts for one-third of the coal produced internally. Thanks to the company’s favorable geographical location, some of these raw materials can be supplied with a \"zero-distance\" or \"short-distance\" delivery. The regional and surrounding road transportation networks are well-developed, enabling efficient logistics and transportation. Low logistics costs help ensure a stable supply of coking coal and allow for full-scale production. Although the company is located farther from downstream demand centers compared to enterprises in other major coking coal-producing regions such as Shanxi and Hebei, which results in lower sales prices for coking coal of the same quality, these low costs still enable the company to maintain a gross profit margin on coking coal that is among the highest in the industry, higher than that of integrated companies in the same sector. Build a large-scale coking industry chain to consolidate the leading position in the industry. The company currently has an annual coking capacity of 4 million tons. Since 2016, its annual coking production has exceeded 4 million tons, and in 2020 the capacity utilization rate for coking was as high as 111.02%. Meanwhile, the company is planning to build a coal coking integrated production facility with an annual capacity of 3 million tons, which will include 3 million tons of coke, 100,000 tons per year of needle coke; the benzene hydrogenation unit will be expanded to handle 120,000 tons per year, and the tar processing unit will be expanded to handle 400,000 tons per year. The project utilizes state-of-the-art 4*65-hole, 6.25-meter ramming coking units, and is expected to be completed and put into operation by the end of 2021. By then, the company’s coke production capacity will reach 7 million tons per year, making it one of the largest independent coking enterprises in the country in terms of production capacity. As the supply-side reforms in the coking industry advance and smaller production capacities are phased out, industry concentration will further increase, thereby strengthening the company’s leading position in the coking sector. The 4 million-ton coal-to-olefins project in Inner Mongolia is expected to achieve sustained high growth in performance over the next 5 years, helping the company to accelerate its development. At the same time, through scale expansion and the use of latest technologies, the company will gain further room for cost optimization.

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