Thread Content
This post was last edited by menhulu on 2012-11-16 at 16:10. After Jiangsu TV first announced plans for a New Year’s Eve concert, other local TV stations followed suit, and the competition for New Year’s Eve events has now officially begun. Surprisingly, after years of exorbitant increases in the fees charged to celebrities for New Year’s Eve performances, it seems that avoiding excessive spending is becoming the new trend in such concerts. Typically aggressive in its marketing efforts, Hunan Satellite TV has this time adopted the slogan of \"not spending money on New Year’s Eve events.\" Many other satellite TVs have also come up with ways to save costs: they avoid organizing events in the form of celebrity concerts and instead use their own artists to take the place of high-profile stars whose fees have doubled, thereby increasing interaction with the audience… Report by Zhang Lei, our correspondent in Changsha. The current situation: Satellite TVs use various tactics to save money on New Year’s Eve events. They rely on their own artists – the stations only need to pay them modest fees, which is certainly much cheaper compared to the millions-of-yuan fees charged by top celebrities. In terms of talent reserves, Dragon TV and Zhejiang TV have had great success this year; the popular contestants from shows such as \"Sound of Asia,\" \"China’s Got Talent,\" \"China’s Dream Show,\" and \"The Voice of China\" will form the core of these channels’ New Year’s Eve performances. Hunan TV has revealed that it will invest money to bring in several well-known celebrities, with the cast mainly consisting of stars from Tianyu Entertainment. In contrast, Jiangsu TV does not have a clear advantage, as its lineup of stars still relies on \"external talents\". There is a decrease in the emphasis on singing, with more interactive segments added. Singers’ value increases significantly every time the New Year arrives. Reducing the proportion of singing by the singers and turning concerts into variety show formats has become another cost-saving trick for satellite TV channels. This year, Dragon TV intends to invite the cast of \"Empresses in the Palace\" to the New Year’s Eve party ； Shenzhen TV has announced that it will increase programs on languages and magic, with an emphasis on storytelling. Hunan TV introduced the concept of a \"New Year’s Week,\" and also added some highly interactive, high-tech new features. Analysis: Major brands’ appeal to audiences is declining. All indications suggest that people are holding onto their money tightly. The reporter interviewed a television professional, a stage designer, who said that this does not mean that the various satellite channels cannot afford to spend money; rather, it’s because audiences are increasingly unimpressed by celebrities! The stage designer said that the impact of famous celebrities is declining year by year. “Taking Hunan TV as an example, last year they invited Faye Wong; who can they invite this year to rival her?” The songs sung by those stars have already bored the audience. ”The stage designer believes that relying on famous stars is not a sustainable strategy; understanding the audience’s desire for excitement is key, and innovation is what truly matters. \"The Spring Festival Gala is about reunion, while the New Year’s Eve party is about celebration. It’s not necessary to invite the most well-known celebrities – what’s important is to choose those who are most suitable, as creating an exciting atmosphere on stage is the real goal.\" ” It is understood that in the total cost of such a concert, the expense related to inviting celebrities often accounts for over 60%; the remaining costs cover the venue, promotion, lighting and stage design, as well as logistical services. First-tier satellite channels typically invest over tens of millions, while second- and third-tier satellite channels invest around several million. The stage designer revealed that, on paper, aside from a few satellite channels that turned a profit in previous years, most of them suffered losses. But he also denied the claim that input and output are not proportional, saying, “Being able to organize a party demonstrates the strength of this satellite channel, and it also gives advertisers confidence to invest.” In terms of brand enhancement, investment and returns are definitely proportional. ” “I Am a Singer” is a reality show featuring top singers in a competition. The rights to the South Korean program with the same name have been acquired, and its launch is scheduled for next January; it will be a competition featuring top Chinese singers who perform covers of songs by other celebrities. \"China’s Strongest Voice\" – a motivational music program for everyone. The rights to the popular British show \"X-Factor\" have been acquired, with four renowned stars serving as judges and competing against each other as the main attraction. Regarding the choice of mentor, Li Hao revealed, “Including the Four Heavenly Kings and diva Faye Wong, we are in talks with them.” ”www.linyicn.com “I Love Hosts” is looking for talented hosts with excellent communication skills among ordinary people. Wang Han, He Jiong, Xie Na, Ou Di, and others will all take part in the show to find successors for \"Happy Family\" and \"Tian Tian Brothers\"; the ultimate winner will join these two top-rated programs as a new member. “Amazing Dance” – a grassroots creative dance extravaganza. In search of divine people, amazing songs, and spectacular dances to create a Chinese version of “Gangnam Style”. \"Love’s Wheel of Choice\" introduces a blind selection mechanism into dating shows, with guests having to \"choose one out of two\" on the spot, thus implementing the law of the jungle. Weekly dramas: \"Secrets Buried by Time,\" \"Heart-Stopping Love 2,\" \"Meteor Shower 3\" Female destiny-themed dramas: \"Millionaire Bride,\" \"A Brilliant Life,\" \"For the Sake of Love,\" \"The Female Prime Minister\" Family comedies: \"Let’s Get Married,\" \"Raising Children Is Hard,\" \"Na Jinhua and Her Son-in-Law\" Jin Yong’s classic works: \"New Smiling, Proud Wanderer,\" \"New Demi-Gods and Semi-Devils\" Dramas based on current trending topics: \"Love in Spring,\" \"Flowers That Are Not Flowers, Mist That Is Not Mist,\" \"Thirteen Beauties of Jinling\"