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Key Requirements for Technicians to Become Bosses Author: Drifting Soul Many technicians, armed with certain product formulas they know, dream of becoming bosses one day. However, many years passed and he still didn’t become the boss. Why? The main issue is a lack of understanding regarding the sales performance of the products: there is no knowledge of when the payment will be received, and it’s not even clear where the customers are located. It is precisely because of these uncertainties, and the fear of losing the hard-earned money or borrowed funds that one has accumulated over the years, that there is a lack of confidence, determination, and courage to become a boss. If technicians want to become bosses, they must know how to sell products and must understand the situation of their customers personally, that is, they must be aware of market conditions firsthand. Making money from sales is the purpose of running a business; one must have a thorough understanding of how to sell. Otherwise, if it’s not even clear how to make money, the business will not succeed. If you start a business and stay at home to produce products while letting others handle sales for you, then as the owner you will be at the mercy of those salespeople. In other words, the fate of your business is controlled by them rather than by you, and it could go bankrupt at any time. At the same time, you feel as though you’re working for someone else again; since you know nothing about the market and have no idea how many products can be sold, you have no confidence at all in the prospects of the business you run. I’m afraid I’ll lose money; it’s exhausting to be on edge all the time. As the saying goes, a good boss is a great salesperson. Many bosses come from sales backgrounds; few are from technical backgrounds. No matter how good your product quality is or how high your profits are, it’s difficult to succeed as a boss if you’re not skilled in sales. Once the work for the client is completed, even a bucket of tap water can be sold as a chemical product. Many technical professionals are not good at interpersonal relationships or at offering gifts and treats; to become a boss, they must overcome these shortcomings. If technical professionals want to become successful bosses, they must move away from the laboratory and the workshop and go into the market to sell products in person, learn how to do sales, or gain an understanding of the market; only then will they have the confidence and assurance to become bosses. Those technical personnel who don’t understand sales, who spend their days in the laboratory or workshop working on their product formulas and dreaming of becoming owners, will not succeed.
Technicians, due to their mastery of certain skills, are often proud and reluctant to humble themselves; they tend to be aloof, which naturally leads to difficulties in interacting with others. It should be remembered that being a boss means selling products, and first and foremost, it means selling oneself.