Behind the phenomenon of unclear pricing in the machine tool industry

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Nowadays, suppliers of machine tools, whether domestic or imported, generally do not publicly quote prices to the public, so prices are always a mystery to customers. 　　This has almost become an unspoken rule in the machine tool industry, so why does this phenomenon occur? When investigated, it is mainly due to the marketing mechanism of manufacturers in the Chinese machine tool industry. 　　It turns out that domestic machine tool manufacturers generally adopt the marketing model of direct sales and intermediate agent sales. They generally give agents a base price, and the selling price is determined by the agents themselves. Why can’t agents make public offers on houses like the real estate industry does? This is because a machine tool factory may have multiple agents, but the selling prices of each agent are not exactly the same. In this case, if the prices are made public, conflicts will arise and customers may be snatched away by others. Therefore, agents will not disclose the quotation of machine tool products. 　　However, foreign companies do not fully follow this policy. For example, the Haas Automatic CNC Machinery (Shanghai) Company established in China by Haas of the United States has always disclosed its selling prices. Their philosophy is to "deliver the best machine tools to customers at the most reasonable price, followed by the best service." Data shows that among all imported machine tools, their products have always been among the best in sales in China. This shows that public quotation embodies the principles of openness and fairness, complies with the laws of the market and price, and is a healthy market behavior. 　　The phenomenon of unclear pricing in the domestic machine tool industry illustrates the immaturity of China's machine tool market mechanism, and also reflects the market speculation behavior of machine tool manufacturers. On the other hand, it also caused market confusion and caused misunderstandings between buyers and sellers. I think a healthy company should have its own profit principles and social responsibilities. It does not need to be secretive to users. As long as it can treat agents and users fairly, straighten out relationships, and establish a sound marketing system, it can increase customer trust. Enterprises can absolutely do this, and they should do so.