Pencils for public awareness campaigns against drugs among teenagers

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In 1998, a company in New York that was engaged in public awareness campaigns against drug use among teenagers distributed a batch of pencils bearing anti-drug slogans to local students. It’s a good idea; the company printed the slogan \"Too Cool to Do Drugs\" on a large number of pencils distributed free of charge to students. This slogan takes into account the trend among teenagers to appear cool, and it’s concise and impactful – making it an excellent advertising message. Yet, it was this slogan that led to the project’s subsequent disastrous outcome. ——Not long after these pencils were distributed, a 10-year-old fourth-grader from the area came to the company and told them: The ingenious design of your pencils is truly fucking stupid—Don’t believe me? You see, this anti-drug slogan printed on the pencil, once it’s actually used, turns out to look like this below——