The logos for the 2022 Beijing Winter Olympics and Paralympics have been unveiled

Thread Content

The emblem of the Beijing Winter Olympics, “Winter Dream,” and the emblem of the Paralympic Winter Games, “Soar,” were unveiled tonight at the **Swimming Center in a grand ceremony. Zhang Gaoli, Vice Premier of the State Council and head of the leadership group for the 24th Winter Olympics, and Liu Yandong, Vice Premier of the State Council and deputy head of the same leadership group, attended the ceremony. Cai Qi, deputy head of the leadership group for the 24th Winter Olympics, Secretary of the Beijing Municipal Party Committee, and head of the Beijing Organizing Committee for the Winter Olympics, also attended the ceremony and delivered a speech. 　　Under the attention of the whole world, another exciting moment in the history of the Winter Olympics arrived: at 20:22, Zhang Gaoli, together with Yu Zaiqing, Vice President of the International Olympic Committee, and athlete representatives, unveiled the logo of the 2022 Beijing Winter Olympics, titled “Winter Dream”. 　　The emblem of the Beijing Winter Olympics, “Winter Dream,” skillfully combines traditional Chinese culture with Olympic elements. Inspired by the Chinese character for \"winter,\" the upper part of the design depicts a figure skater, while the lower part shows the silhouette of a snowboarder. The flowing and rhythmic lines in the middle represent the undulating mountains of the host location, the competition venues, the ice and snow slopes, as well as the ribbons that flutter during festivals. They add a festive atmosphere to the emblem, and also symbolize the fact that the Beijing Winter Olympics will take place during the Chinese Spring Festival. The emblem makes use of the artistic forms of Chinese calligraphy to blend the profound cultural heritage of the East with an international modern style, thereby presenting a new image and new aspirations for China in the new era. China is making unremitting efforts to host a successful Beijing Winter Olympics, realizing the dream of the Winter Olympics as well as the dream of becoming a sports powerhouse. Achieving the goal of having 300 million people participate in ice and snow sports, promoting the development of ice and snow sports worldwide, and making new contributions to the International Olympic Movement have always been China’s goals and aspirations. “The “BEIJING 2022” seal draws on the characteristics of Chinese calligraphy and paper-cutting in its design, enhancing the cultural depth and expressiveness of the characters; it also reflects the overall unity and coherence with the emblem’s graphic elements. 　　Subsequently, Liu Yandong, Cai Qi, and representatives of disabled athletes jointly unveiled the emblem for the Beijing Paralympic Winter Games. 　　The design of the emblem for the Beijing Paralympic Winter Games aims to showcase the culture of the host city and reflect an athlete-centered philosophy, by combining Chinese calligraphy art with the characteristics of winter paralympic sports. The design captures the dynamism and strength of the Chinese character for \"fly,\" transforming it skillfully into an athlete gliding forward toward victory; it also visually represents the shape of special sports equipment used in the Paralympic Winter Games, such as wheelchairs. The lines in the upper part are strong and sinuous, while those in the lower part are gentle and smooth, symbolizing that the athlete, through hard struggle and overcoming various obstacles, ultimately achieves their goal and succeeds. The emblem embodies the Paralympic spirit of athletes who strive to soar beyond their limits, push themselves hard, and inspire the world. The emblem as a whole exudes an uplifting spirit of enthusiasm and a dynamic sense of progress; with its rich colors and perfect composition, it symbolizes and inspires athletes to use their strong will as spiritual wings to realize their youthful dreams on the Paralympic winter sports stage! 　　In his speech, Cai Qi said, “The emblems for the 2022 Beijing Winter Olympics and Paralympics combine elements of Chinese cultural heritage, a modern international style, and the characteristics of winter sports. They vividly reflect the contemporary features and cultural charm of China, illustrate the passion, youthfulness, and vitality of winter sports, convey the spirit of athletes striving to surpass themselves, and express the earnest hopes of 1.3 billion Chinese people for the Beijing Winter Olympics and Paralympics.” ”　　IOC President Thomas Bach delivered a televised speech at the logo unveiling ceremony, in which he extended greetings and his best wishes to the Chinese government and people on behalf of the IOC. Bach said that the unveiling of the emblem for the Beijing Winter Olympics represents a remarkable milestone in the Olympic journey for China and the entire Olympic family ； People around the world will connect and communicate with one another through the image of the emblem for the Beijing Winter Olympics ； The emblem represents the vision of the Beijing Winter Olympics – to showcase the beauty of China to the world, and to blend modernity with tradition in a unique way ； The emblem will also bring the joy of winter sports to the younger generation in China and around the world. 　　Andrew Parsons, President of the International Paralympic Committee, also sent his congratulations on the release of the emblem for the Beijing Winter Paralympics via video. He said that the emblem of the Beijing Paralympics is a symbol that embodies the spirit of the Paralympic Games, as well as a representation of Chinese culture; such an emblem fills him with “great excitement”. 　　The emblem unveiling ceremony was held at the **Swimming Center**, one of the venues for the 2008 Beijing Olympics; this venue will also be used for curling and wheelchair curling events at the 2022 Beijing Winter Olympics and Paralympics. “The Water Cube witnessed the passionate encounter between Olympic dreams and Chinese strength; tonight, the winter ‘Love Song’ that blends sport with art, individuality with tradition, will be sung from here to every corner of the world. The guests watched promotional videos for the emblem of the Beijing 2022 Winter Olympics and the Paralympic Winter Games, as well as artistic performances here. With the dream of the Winter Olympics as the main theme, the artist closely linked an open and confident China with the Olympic spirit, illustrating the concept of the emblem and resonating with the audience present. 　　**Gou Zhongwen, Director of the General Administration of Sport, President of the Chinese Olympic Committee, and Executive Director of the Beijing Organizing Committee for the Winter Olympics; Chen Jining, Acting Mayor of Beijing and Executive Director of the Beijing Organizing Committee for the Winter Olympics; Xu Qin, Governor of Hebei Province and Executive Director of the Beijing Organizing Committee for the Winter Olympics; Zhang Haidi, President of the China Disabled Persons’ Federation, President of the Chinese Paralympic Committee, and Executive Director of the Beijing Organizing Committee for the Winter Olympics; Ding Xiangyang, Deputy Secretary-General of the State Council; Cui Shuqiang, Member of the Beijing Municipal Party Committee and Secretary-General; Zhang Jiandong, Vice Mayor of Beijing and Executive Deputy Director of the Beijing Organizing Committee for the Winter Olympics; Yang Shuan, Vice President of the Chinese Olympic Committee and Vice President of the Beijing Organizing Committee for the Winter Olympics; Wang Xiaodong, Vice Governor of Hebei Province and Vice President of the Beijing Organizing Committee for the Winter Olympics; Lu Yong, President of the China Disabled Persons’ Federation, Executive President of the Chinese Paralympic Committee, and Vice President of the Beijing Organizing Committee for the Winter Olympics; as well as Yu Zaiqing, Vice President of the International Olympic Committee, and Huang Simian, Member of the IOC Executive Board and member of the IOC Coordination Commission for the Beijing 2022 Winter Olympics, were among those who attended the launch ceremony. 　　The emblem is the most prominent symbol of the Winter Olympics and Paralympics. The Beijing Organizing Committee for the Olympic Games launched a global call for designs for the Olympic emblem on July 31, 2016, and received a total of 4,506 submissions. After careful selection and thorough evaluation by Chinese and foreign experts as well as representatives from various sectors of society, and following approval by the Winter Olympics Organizing Committee’s leadership team as well as recognition by the International Olympic Committee and the International Paralympic Committee, the Olympic emblem for the Winter Olympics, \"Winter Dream,\" and the Paralympic emblem for the Winter Games, \"Soar,\" which were meticulously designed by Lin Cunzhen, an associate professor at the Central Academy of Fine Arts, were ultimately chosen. The simultaneous solicitation for designs of the logos for two Olympic Games, using the same design language, is a requirement set by the International Olympic Committee and the International Paralympic Committee. It is also the design trend observed in several Olympic and Paralympic Games over the past few years, as well as in Winter Olympics and Paralympic Winter Games; both the Pyeongchang Winter Olympics and the Tokyo Olympics adopted this approach. 　　Along with the unveiling of the emblems for the Beijing 2022 Winter Olympics and Paralympics, the \"Announcement by the Organizing Committee for the Beijing 2022 Winter Olympics and Paralympics regarding the Emblems of the Beijing 2022 Winter Olympics and Paralympics\" and the \"Announcement by the Organizing Committee for the Beijing 2022 Winter Olympics and Paralympics regarding Special Symbols\" were also released at the same time. 　　It is reported that once the emblem is released, the Beijing Organizing Committee for the Olympic and Paralympic Games will launch a pilot program for franchise operations related to the Beijing Winter Olympics. China Post will issue commemorative stamps featuring the emblems of the Beijing 2022 Winter Olympics and Paralympics on December 31. Franchise products with these emblems will be available for pre-order starting from December 16 on the official Beijing 2022 franchise product online store located on Tmall, under Alibaba’s platform (http://beijing2022.tmall.com). Nearly 10 official retail stores for Beijing Winter Olympics franchise products are also set to open in mid-January 2018.