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Internet marketers are actually quite busy every day, constantly updating website content, seeking better external links, and figuring out how to attract more traffic and achieve better rankings. But many people have encountered this problem: after working hard for months, their ranking remains in the low dozens, and they don’t know what to do next. Those involved are often blinded by the situation, while outsiders can see things more clearly. In fact, once we step back from our work, we realize many problems; if the direction is wrong, all our efforts are in vain! I hope everyone will take a step forward and look back! Rule 1: Quality of external links. Many people spend a lot of time each day on building external links. Regardless of the quality of their own websites or forums, they just post links first. Over time, such external links end up being quite fragile. Many websites and forums that readily accept external links don’t even qualify for inclusion in search engine results, and there are also many such sites that aren’t updated or managed at all. No matter how many external links you post there, it won’t help. Therefore, the quality of external links is very important; high-quality links can not only improve your website’s ranking but also generate traffic. So, when building external links, it’s crucial to pay attention to their quality and whether they are valuable. (2) Quantity: Some people, when trying to improve the ranking of their new websites, follow the so-called \"content is king, backlinks are supreme\" principle, and purchase hundreds or even thousands of backlinks for their sites on platforms like Xobao or other link trading websites. This approach is completely pointless and even dangerous; search engines will detect that it’s a new website with hundreds or thousands of backlinks appearing overnight, and will consider it cheating, leading to a risk of the site being banned. Of course, having too few external links and failing to keep up with the trends won’t work either. Some people approach building external links in a sporadic manner, without any consistency, and of course their rankings won’t improve. Rule 2: Internal links. Internal links are an excellent way to optimize the website experience; their purpose is to meet users’ secondary needs. Just as there are piles of snacks placed next to elevator handrails in case of delays, this is done to encourage spending. Internal linking must be done in a well-reasoned manner; there should not be too many or too few links. It is essential to consider the user experience – which keywords can be used, where is the best place to place internal links, and whether graphic elements make content more attractive than plain text. All online marketers need to carefully build internal links for their websites from the user’s perspective. To analyze whether internal links are satisfactory, one can start by looking at the bounce rate; if the bounce rate for your internal links is high, then it’s time to consider whether there are issues with those links. Rule three: Many people, in an effort to get their websites to rank quickly, scatter keywords throughout their sites. This is also a major factor that prevents keywords from achieving proper rankings. The overuse of keywords has an adverse effect on the grammar of the website’s content. Secondly, search engines will consider this behavior as cheating; sometimes, not only will they not rank the site, but they may also issue warnings to the owner of the site! Rule 4: Content. The saying \"Content is king\" is true; even if your website isn’t perfect, if you can create engaging content, traffic to your site will naturally increase, and good rankings will follow as a result. So don’t let your website be filled with spam and a large amount of pseudo-original content; instead, create original content yourself. Baiduspider likes to find fresh content, and as long as you can feed it, your website will definitely achieve good rankings and traffic. Rule 5: Website structure. If you have done well in the above four points, then you need to analyze whether your website’s structure is not conducive to optimization, whether the category setup is reasonable, whether there are any issues with the website navigation, and whether the website’s code is overly complicated – in other words, you need to examine the internal structure of the website. In summary, website ranking is determined by many factors; we need to analyze the issues with our website in detail. Sometimes, taking a break from work to take a closer look at it might help us see things more clearly. Wish everyone good business and great success!