Thread Content
Over the past 10-plus years of economic reform, along with the general trend of economic development, transmitters in our country have made significant progress and advancement. Especially over the past five years, thanks to innovations in areas such as industry competition, industry potential, and product technology, it has secured an important position in the global transmitter industry landscape. In the long term, China’s transmitter industry, which includes level transmitters and pressure transmitters, still has significant room for growth. In particular, the increasing demand from industrial projects will **drive the market demand for such transmitters. In summary, whether it is the upstream industry of sensors or downstream industries such as petrochemicals and power generation, their rapid development will inevitably drive companies to upgrade their production equipment in order to meet higher future requirements. In recent years, with the advancement of industrial modernization, transmitter products can be found almost everywhere in industrial settings. Currently, the total number of import and export transmitters in China amounts to 10 million units per year, an increase of nearly 2 percentage points compared to 2013. The global liquid level transmitter industry is experiencing rapid growth, both domestically and internationally. Especially in the past two years, intense competition among companies has led to a reshuffling of the industry landscape. The vast majority of transmitter manufacturers in China are aware of the pressure to compete with one another; as a result, they are increasing their capital investment and expanding their production capacities. Companies are focusing on both technological innovation and product differentiation, incorporating these aspects into their strategic development plans. Particularly in the era of Industry 4.0, it is imperative to implement such strategies without delay. However, starting from April 2015, China’s market competitive advantage in terms of prices for transmitters was completely shattered; the monthly sales performance of these companies kept declining. In such a competitive environment, transmitter manufacturers are forced to enter a period of comprehensive adjustment. According to the incomplete statistics available, currently, in the whole country, the expenses spent each year on research and development of components for level transmitters account for 50% of the costs related to sales profits; and this represents only 30% of the total costs. All these indications suggest that in the second half of 2015, China’s focus must be on stimulating economic growth once again. For companies that produce liquid level transmitters, it is necessary to improve the performance and quality of their products, without raising prices, which are already under competitive pressure. Only by doing so can they enhance their cost-effectiveness, survive in this period of economic slowdown, and even achieve profits, thereby facilitating the development of their businesses.