Thread Content
Talks by Cheng Qian, VP of Moji Weather, at the 36Kr WISE Conference: Meteorological services will focus on the aviation and logistics sectors next year. On November 27, 2018, the sixth WISE conference – “WISE 2018: Kings of the New Economy” – was held at the Beijing International Convention Center, organized by 36Kr. This conference focuses on the paradigm shifts and business innovations in the new economy, driven by the deep integration of new capital, new technologies, and new information. It is divided into several sections, including the New Economy Summit, Enterprise Services Summit, Future Cities Summit, New Trends Summit, Retail Future Summit, and New “Zone” Trends Summit. At the Enterprise Services Summit, Cheng Qian, Senior Vice President of Mojit Weather, discussed the opportunities and strategies for InkWeather in the B2B market. She believes that although the domestic meteorological services market is still in its infancy, it holds enormous potential. Technology has always been the engine driving innovation and paradigm shifts in new business development, and the meteorological services industry is no exception. Cheng Qian said that to provide meteorological services to enterprise users, it is first necessary to achieve accurate predictions, and such accurate forecasting capabilities rely on extensive meteorological data and advanced technology. Cheng Qian explained that Moji Weather has been active in the meteorology field for many years and possesses a vast amount of meteorological data resources. In terms of data acquisition, Moji Weather has established partnerships with professional meteorological agencies both domestically and internationally, such as the China Meteorological Administration, the Beijing Meteorological Bureau, the U.S. federal agency NOAA (National Oceanic and Atmospheric Administration), and the European organization EC (European Centre for Medium-Range Weather Forecasts). As a result, it is able to obtain data amounting to 350 gigabytes per day. In addition, Moji Weather also possesses a vast amount of user data. For example, the Scene Community launched by Moji Weather in 2012 saw hundreds of thousands of scene images uploaded every day, and its massive volume of real-time, accurate weather data amounts to hundreds of millions. Moreover, Moji Weather’s backend receives tens of thousands of user feedback requests on a daily basis. Meteorological data and user data have become part of the core competitiveness of InkWeather. More importantly, Moji Weather uses big data analysis and related technologies to turn this massive amount of data into valuable solutions. Mojit Weather uses both crowd-sourced data and traditional weather data as a dual foundation for studying weather changes. It continuously attempts to leverage deep learning technologies such as AI to analyze this weather data, and has established its own meteorological research institute. By combining traditional numerical models with new machine learning models, along with the feedback information uploaded by users and the overall forecasting model, it improves the accuracy of weather forecasts. As a leader in the weather services industry, Moji Weather began formulating its B2B commercialization strategy at an early stage. In 2016, Moji Weather partnered with Ele.me; by sharing data, the two parties developed a delivery model that enabled Ele.me to formulate delivery plans for the next 2 hours, thereby reducing the impact of weather conditions on food delivery orders. This became a precedent for providing customized meteorological services to the food delivery industry. Since then, InkWeather has successively reached partnerships with major food delivery platforms such as Baidu Food and Meituan. Cheng Qian pointed out that meteorological services have great potential in the enterprise-level market. Firstly, over 80% of social activities related to production and daily life are closely connected to weather conditions; weather is not only vital to people’s lives but also plays an important role in business operations. Secondly, both the reference provided by mature business models abroad and the practical applications of meteorological services in the enterprise-level market at home prove this point. The \"Report on the Development of China’s Meteorological Services Industry\" also indicates that the scale of China’s meteorological services industry could reach 300 billion yuan by 2025. In addition to the food delivery industry, Moji Weather’s enterprise solutions are now used in sectors such as aviation, logistics, power, retail, insurance, automotive, and smart homes. “As information-based operations become an increasingly essential requirement, in 2019 Moji Weather’s meteorological services will focus on sectors such as aviation and logistics, with the goal of achieving a 1:1 ratio between its revenue from ToC and ToB services within three to five years. ” Cheng Qian said. For information regarding the InkWeather computer version, the official website for the mobile app, and the PC version of InkWeather, please refer to the official website. Beijing InkCloud Technology Co., Ltd. was established in 2010; the “InkWeather” platform it develops and operates is a global weather service that allows users to obtain weather information for around 199 countries and more than 200,000 cities and regions. By 2019, Moji Weather had a total of around 650 million users, with over 100 million weather queries per day. In 2016, Moji Weather established the enterprise services team Moji Chibi. By thoroughly analyzing meteorological data, offering meteorological consultations, and providing meteorological services, we deliver meteorological data services, enterprise-level software products, and customized industry-specific meteorological solutions to corporate clients. At present, Moji Weather’s enterprise-level solutions cover industries such as highways, logistics, last-mile delivery, agriculture, insurance, connected vehicles, aviation, and tourism.