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Issues to consider when renovating a website. Website renovations are an essential part of continuously improving the user experience. So, in order to maintain the website’s rankings, traffic, authority, and other aspects, what needs to be taken into account during such renovations? Both website renovations and server changes can lead to changes in keyword rankings. In particular, changing the website title or description has a significant impact on keyword rankings. Of course, changing servers can also cause changes in keyword rankings, as search engines are able to identify IP addresses. When a website updates its page URLs, it is common for both the old and new URLs to coexist, resulting in both versions being indexed by search engines and thus creating duplicate pages. Repeating pages is highly detrimental; it dilutes the page’s authority and leads to a decline in keyword rankings. The redesign of a website’s sections involves changes to its internal structure; similarly, search engines also need time to re-evaluate the website. During this process, if any problems arise on the website, its keyword rankings will decline. Therefore, we must be cautious when making changes to the website’s sections. During the long-term operation of a website, changes are inevitably necessary. During this period, since the website’s structure has not yet been finalized, errors may occur when pages attempt to access the database. To ensure a good user experience, the affiliate link trading platform should implement site shutdown protection during these adjustments and testing phases. When revising the site or making adjustments to its content, take into account the usage habits and needs of active visitors, especially core users. Websites should not be redesigned frequently; when a redesign is necessary, the existing data and link structure should be preserved as much as possible. Ensure the accessibility of the link. Since many users don’t necessarily reach the website via its homepage, but rather through single-page entries using specific long-tail keywords, it is essential to ensure the accessibility of these links. This way, even after the website is updated, search engines and users will still be able to access those pages properly. When choosing a website platform, it is necessary to consider the site’s scalability, so that in future updates, it is possible to change only the theme or add new functions without having to replace the backend system. If you are already in the process of website development and need to revise it due to business requirements, then you need statistical data from phased SEO reports to determine whether the creation of duplicate URLs will lead to a decline or disappearance of rankings for specific keywords. 2,301 redirected URLs caused traffic loss, severely impacting conversions. 3. Will it affect the crawling and indexing of Baidu’s new directories and new website URLs? Article source: http://yun.gufengnet.com/Home/Rank/detail/id/25.html