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Analyzing Changan Mazda’s new marketing strategies through the launch of the CX-30: The all-new CX-30 is the first mass-produced vehicle to embody Mazda’s next-generation Kodo 2.0 design philosophy; it represents Mazda’s approach to vehicle design that emphasizes harmony between the vehicle and the driver. Changan Mazda has positioned this vehicle as a \"crossover SUV,\" thereby creating a new market segment. In China’s automotive market, which is now in a stage of maturity, this has helped to create new growth opportunities, marking the beginning of a new era in Changan Mazda’s marketing strategies. Today, as consumers from the post-95s and even post-00s generations, known as the \"Z generation,\" have become the driving force in the market, automotive brands cannot rely on traditional approaches in product development and marketing. This is because the Z generation is not interested in pursuing expensive luxury goods, nor do they prioritize cost-effectiveness like previous generations, as they have more income and are more willing to spend it. Young consumers pay more attention to the underlying factors behind their willingness to spend, that is, whether a brand or product can deliver the value they expect, respect their choices, and reflect their attitudes. These changes in the consumption patterns of the Z generation seem to suit Changan Mazda well, as the company has never been good at engaging in price wars. Mazda is one of the few Japanese automobile companies that attracts fans thanks to its craftsmanship and skill in vehicle manufacturing; however, having good products alone is not enough. It is also necessary to adopt marketing strategies suited to the current consumer era, so as to help Generation Z consumers gain a clearer understanding and recognition of the value of the company’s products. The new \"3+1\" marketing approach adopted for the launch of the CX-30 represents Changan Mazda’s innovative strategy for reaching the \"Gen Z\" audience. Unlike previous approaches that relied on countdown posters to fill social media feeds and create a seemingly \"vibrant\" atmosphere, 3 days before its launch, the Mazda CX-30 used live broadcasts from three \"adventure travel\" events in Guangzhou, Xi’an, and Hangzhou, alongside three adventure travel experts, to help consumers gradually understand the essence of the CX-30 as a \"new-generation adventure SUV\" through visual elements such as culinary showcases, musical rhythms, and light and shadow displays. As well as the travel experience value it offers to users, it helps them remember the unique and outstanding strengths of the CX-30 through subtle communication of its features. With a 3-day countdown to the three-city tour and the feature film \"Youthful Adventure Tour,\" these events take visitors to three cities with unique characteristics, offering them a visual feast and providing the best illustration of the \"adventure travel\" concept associated with the CX-30.