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The audience is the main factor that enables multimedia exhibition halls to exist and develop; multimedia exhibitions must establish a service philosophy centered on the audience, providing services from the audience’s perspective. Adopting this audience-first philosophy means that for multimedia exhibitions, it is necessary to create an interactive relationship between the exhibits and visitors in various viewing environments, including group viewing settings, individual viewing settings, and online viewing environments. This approach helps exhibition halls to take the lead in terms of service quality and enhances their ability to retain visitors. To put the audience at the center, we must take a holistic approach to three main aspects. 1. The group viewing environment is located in the multimedia exhibition hall; it combines exhibits and data under controlled conditions, creating a linear dynamic display environment that integrates audio and video, information technology, and automatic control technologies. In such a group tour environment, consistency in collective behavior is the top priority. Lacking interactive capabilities, the design of sales exhibition halls focuses on simplicity, impact, and safety in terms of interaction with visitors; whereas on the technical side, emphasis is placed on high levels of automation, low maintenance costs, and strong adaptability. 2. Individual visitor experience: An interactive display environment that combines physical exhibits and data in an interactive setting, integrating audio and video, information technology, and automatic control technologies. In such an individual viewing environment, visitors can focus on a particular topic for an extended period of time; therefore, such exhibition installations require in-depth explanations, interpretations, and elaborations of the exhibited content. They need to offer personalized content customization and interactive functions, as well as comprehensive information exchange, output, and service capabilities. Additionally, it is essential to take into account the durability, safety, usability, and recoverability of these installations. 3. Online visiting environment: A remote interactive display and service environment that exists on the internet, is in an interactive state, combines images and data of exhibits, and integrates audio/video technologies as well as information and communication technologies. In such an environment, individual viewing activities are the norm; the design of the exhibition halls and the viewing environment there are similar to those in physical exhibition spaces. The difference lies in the fact that, in this case, visitors use information devices of their own, whose performance varies greatly – they could be multimedia computers or smartphones. Therefore, it is necessary to give full consideration to the compatibility, portability, and simplicity of multimedia exhibition software. Sales office exhibition hall design http://www.cloudstop.cn