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First, hot spring hotels need to cater to the general public, which will open up broad market opportunities for us; we shouldn’t limit ourselves to just a small group of high-income individuals； Second, the products need to be diversified. The products designed for hot spring resorts should be able to retain guests for at least 7 to 10 days. Hot spring design must meet the demands of the vacation market; hot spring hotel products need to be diversified. The resort model that relies on a single resource can no longer cope with market requirements. This also means that leisure and vacation facilities should have as many functions as possible, as more functions enable them to better adapt to the market. Of course, while pursuing diversity, it is also necessary to deepen the quality of one’s products ； Third, it is necessary to pursue personalization. For those who come for spa vacations, the desire for personalization becomes even more pronounced. Therefore, we also need to explore ways to meet guests’ individual needs by offering personalized products and services, such as weight loss programs, physical therapy, beauty treatments, stress relief, and so on ； Fourth is the hierarchical structure of the market. There need to be market tiers at the high, medium, and low ends. To meet the needs of guests with different spending levels. Fifth is to pursue internationalization by vigorously introducing advanced technologies and equipment from the West. Hot spring hotels have only existed for a short time; they have not yet reached an international standard and are still at a domestic level. To achieve further development and create their own brands, it is necessary to strengthen international cooperation in order to integrate China’s hot spring culture-themed hotels with the international scene.