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On July 16, the signing ceremony of "Musical Theater Production Company Connection", a subsidiary of China Musical Theater Industry Base, was held at the Shanghai Shangyin Opera House. As the first batch of 11 high-quality musical production companies to settle in the China Musical Theater Industry Base, Hehe Culture, Hanjin Culture, Haixiao Culture, Happy Twist, Magic Whale Culture, Miao Shike, Ran Space, Xu Jun Drama, Xingzai Culture, Taitai Haoxi, and Tribute Culture sent representatives respectively. * held a signing ceremony and signed a strategic cooperation signing letter. http://www.ushunde.com/data/attachment/forum/202007/20/150035nrirwu0fqwacaz8c.jpg.thumb.jpg China Musical Industry Base is a project launched based on the huge market of China's musical industry, seizing the opportunity of development and construction of Chongming's world-class ecological island, and at the same time aiming to benchmark the highest international level and develop the entire musical industry chain. Taking this opportunity, at the end of 2019, Chongming District * * Together with the China Performance Industry Association, we jointly established the China Musical Theater Industry Base in Chongming. http://www.ushunde.com/data/attachment/forum/202007/20/150035fflo7f97etezn4on.jpg.thumb.jpg Director Zhang Yonghua, representative of the China Musical Industry Base, said that in the development of the musical industry, Chongming not only has location and cost advantages, but also solves several major pain points in all aspects of musicals, such as shortage of funds and difficulty in financing, high cost of stage storage and storage, lack of channels for work incubation, low efficiency of installation and disassembly, and increased To provide a set of solutions such as difficulty in turnaround of performances, China Musical Industry Base will introduce stage design factories, establish original musical incubators, create musical industry training bases, and gradually improve all aspects of the musical industry chain such as high-end musical forums, Chinese and foreign drama trade fairs, and Chinese Musical Awards. Since the variety show "Sound of the Heart" has successfully "broken the circle" of musicals from "niche" to "popular", the musical market, which has accumulated energy for 10 years, has also heated up. The share of musical box office in the overall performance market has continued to rise. At the same time, the battle for box office has also led to intensified competition in the industry. "Original imported dramas", "authorized Chinese versions" and "self-made original dramas" have entered a state of flourishing. However, behind the seemingly prosperous musical market, it is that for a long time various performing arts organizations and musical production companies have still been stuck in the situation of "working alone and working alone". There are also "shortcomings" such as a lack of communication and cooperation mechanisms, low cost bargaining power in the industrial chain, dispersed resources, weak competitiveness, single profit model, and lack of financing methods. 「The purpose of establishing the musical production company "Connection" is to use the attitude of "equality, openness and cooperation" to gather resources, work together to warm up, solve industry pain points, establish an industrial chain, develop new business models, try new financing methods, realize the "self-generation" function, establish a new musical ecosystem, and ultimately form a musical industrialization platform that combines strong alliances, complementary advantages, risk sharing, equality and mutual benefit, and common development. In addition, "Musical Production Company Connection" will also enhance the brand value by serving various member institutions, complementing the production factors of the industrial chain, improving all operational links, and reaching consumer terminals to promote the industrialization of Chinese musicals. It will also break bottlenecks in industry development, vertically integrate the musical industry, and explore a path suitable for the industrialization development of Chinese musicals.