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As a leading enterprise in the large-item shipping sector, Deppon Express has always actively responded to **policies. How is Deppon Express? In line with the postal service’s initiative to deliver services to rural areas, Deppon Express is accelerating the development of a rural delivery network. At the beginning of July, the **Postal Service issued a notice on carrying out pilot projects to deliver packages to rural areas**, deciding to implement such pilot projects in 6 provinces (regions) and 15 cities (prefectures) across the country. The 6 provincial pilot areas are Hebei, Inner Mongolia, Heilongjiang, Jiangsu, Anhui, and Qinghai ； The 15 municipal pilot areas are Taiyuan, Jilin, Jining, Zhumadian, Huanggang, Chenzhou, Fangchenggang, Haikou, Ziyang, Qiannan, Yuxi, Xi’an, Yan’an, Yinchuan, and Hami. http://www.ushunde.com/data/attachment/forum/202007/30/085840q9jivsvzf91lamc6.jpg.thumb.jpg In March this year, Deppon Express launched a pilot program in Fujian Province to deliver large-sized packages to rural areas; there were three main objectives behind this initiative: first, to increase the rate of delivery of such packages to villages and thus address the issue of delivering goods to rural regions; second, to assist fruit growers by enabling the transportation of agricultural products to urban areas; third, to accelerate the development of a delivery network that covers every village. It is reported that Deppon Express entered the fresh agricultural products market in 2013. Starting with agricultural products that are relatively easy to transport, such as apples and navel oranges, in 2020 Deppon Express expanded its range of specialized product categories from over 60 in the past to more than 100. “Our goal is to pilot the service of delivering large items to rural areas in Fujian, ensuring that express delivery reaches every village there, and then expand it across the whole country. ”A relevant official from Deppon Express said. Setting industry benchmarks: Higher standards for delivering large items to villages. For Deppon Express, promoting delivery services to every village is not only in response to policy calls but also driven by its post-transformation \"large-item strategy\". In the past, whether it was large or small items, once they reached the town they got stuck and could not move any further. But now that roads connect every village, we try our best to have customers receive their items at home. A relevant official from Deppon Express said, “At this stage, we have high standards for services in the Fujian pilot area, requiring that every large item be delivered directly to the customer.” ” In traditional courier companies, large packages are not favored due to their large size, difficulty in handling, and tendency to get damaged. “The phenomenon of \"discrimination against large items\" is already evident in cities, let alone in rural areas with inadequate infrastructure. Deppon Express’s pilot program for delivery in rural areas aims to extend the city-based service of delivering packages up to 60 kg for free to residential floors, thereby enabling people in rural areas to say goodbye to the need to pick up deliveries in person at an early stage, and establishing a benchmark for delivery services in rural regions. Making real efforts to assist farmers: Building transportation networks and platforms to help them. Of course, Deppon Express’ high-quality rural delivery services rely on its extensive network for transporting large items in rural areas, as well as on the platform that utilizes sales to drive delivery services aimed at assisting farmers. To help high-quality agricultural products from rural areas reach broader markets, Deppon Express has made significant efforts over the years to develop its networks and platforms. For example, since entering the Xinjiang agricultural products market in 2015, Deppon Express has developed and upgraded specialized transportation solutions for this market on an annual basis. By establishing direct delivery routes, increasing the number of vehicle trips, giving priority to transportation, and ensuring priority in delivery, a relatively comprehensive network for the safe and efficient transport of fresh fruits in Xinjiang has been developed. In 2019, the Northwest Agricultural Products Department of Deppon Express revamped its operational methods to make them more systematic and scalable. As a result, Deppon Express’ share in the Xinjiang honeydew melon market rose from 20% to 85%, securing its position as the leader in this industry. At the same time, Deppon Express has also developed e-commerce platforms for agricultural products in order to open up channels for their sale: one is Bang’an Xuan, established by Deppon Express’ headquarters, and the other is “Xibei Nongxian Sheng”, created by the company’s Northwest Agricultural Products department. Both play an important role in helping local agricultural products from the Northwest region to reach wider markets. How is Deppon Express? In addition, Deppon Express also makes active use of second-tier e-commerce platforms and new media channels such as Douyin live streaming to help farmers find markets for their products. National plan: Gradual improvement of delivery services to rural areas “To better promote delivery services in every village, we have also reorganized the entire delivery system.” By leveraging the large amount of data on online orders in Fujian, pilot projects are being carried out step by step to optimize and upgrade the service experience. ”A relevant official from Deppon Express said. Deppon Express has completed its national planning: it divides the country’s towns and villages into different categories, proceeds step by step, provides subsidies, and has its delivery outlets handle the deliveries. First, resources should be allocated prioritarily to the towns and villages in the Beijing-Tianjin-Hebei region, the Yangtze River Delta, and the Pearl River Delta to ensure connectivity and the smooth progress of deliveries. “The next step is to start promoting the ‘delivery to every village’ service on a national scale, particularly in the central and western regions as well as in remote areas. By formulating management plans for rural outlets, efforts will be made to strengthen the integration and connection of rural infrastructure, and additional resources will be invested to gradually develop this market. Furthermore, with the development of artificial intelligence and big data technologies, companies are also increasing the use of digital technologies in the four stages of collection, sorting, transportation, and delivery, thereby helping to reduce costs and improve efficiency in rural express delivery services. ”The person in charge of operations at the Deppon Express headquarters said. It is understood that Deppon Express, in keeping pace with other competitors, has implemented a system of categorizing and delivering packages to towns and villages; it has restructured the way deliveries are handled in these areas. By gradually improving the delivery services in these towns based on the volume of packages received, Deppon Express aims to achieve delivery coverage throughout all towns and villages, thereby enhancing the quality of last-mile delivery services. How is Deppon Express? With the joint efforts of domestic courier companies such as Deppon Express, it is not long before universal courier service is available in every village across the country, and deliveries can be made in all towns and townships. By overcoming the \"last mile\" challenge in delivering packages to rural areas, not only can city dwellers enjoy the abundant agricultural products available in rural regions, but rural residents can also benefit from the convenience that high technology brings, thus achieving a win-win situation for both urban and rural areas and allowing everyone to share in a better quality of life.