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All indications and actions suggest that Huashri Diary is trying to transfer the online social fission model to the offline world, but this process is not as simple as it sounds. It makes sense to apply Taobao Affiliate’s commission model and community-driven growth mechanism to the offline world. However, there are many hidden difficulties involved; for example, if businesses have already registered on platforms like Meituan, will they be willing to go through the cumbersome registration process again? During its operation, Huashri Diary aims to act as a platform that connects the data of various stores, using a points system to facilitate interactions between different businesses. Under such circumstances, it’s hard to say that large platforms with substantial online traffic won’t block it. In the view of the peanut shop, its advantage over larger platforms lies in the ability to \"lock in all users at zero cost\"; it earns money from other shops by linking payments together, and it generates additional revenue by attracting more consumers to become its followers. The relevant officials also emphasized repeatedly during the training that Hua Shri Day Journal would not rely on spending money to provide subsidies or expand its market presence, but rather on taking advantage of and leveraging the strengths of its members. Physical businesses all offer products and services, but the products and services they provide are restricted by location and time. Peanut Shop focuses on managing members; it aims for businesses to shift from focusing on products and services to also focusing on members, and so far no platform has achieved this. However, Huarishri Diary, which has advantages in terms of online resources and viral marketing, still cannot avoid issues such as offline promotion costs and operational expenses. In addition to Peanut Shop and Star-selected Good Shops, Peanut Select also offers merchants another opportunity for collaboration – they can sell products directly on Huasheng Diary, without going through Taobao. In this way, merchants can pay the service fee directly to the Huasheng Ri Ji platform. An e-commerce manager for a certain brand noted that, in fact, for many Taobao affiliates, they go wherever there is a chance to make money. This group has long since been serving more than just Alibaba. With an app that serves as a centralized entry point and core, along with a rapidly growing user base that enables cost-effective acquisition of new customers, it’s not surprising that Huashi Diary has entered the self-operated business sector. However, it remains to be seen how much impact this will have, and whether it will affect Taobao. After all, just like in traditional marketing efforts, the supply chain is not one of Taoket’s strengths. For more information, you can visit Donghua Academy and the official website of Huashi Ri Ji at http://www.hsrjdh.com/