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A successful architectural signage depends on effective visual communication. As a specific visual symbol, architectural branding serves as a summary and condensation of a company’s image, characteristics, commitments, and culture, playing a very important role in the creation of well-known brands and products. Building signage planning plays a very important role in determining the composition of brand names. A well-planned architectural logo, during its communication process, enables the general public and customers to accept it and to engage in behaviors that are beneficial to the creation of a strong brand for the company; it helps to establish a positive image and trust in the company, which is advantageous for the development and strengthening of the company’s brand identity. We should utilize scientific techniques and artistic principles, aiming for simplicity, clarity, and distinctiveness, so that the logo can be easily recognized at a glance. No matter how well the building signage is planned, text is essential; otherwise, the public will not be able to understand what products are available for purchase in the store. The planning regarding this font is also highly insightful. On one hand, it is necessary to choose the right font and consider its size as well; on the other hand, the color of the font also needs to be chosen carefully. Although style is not given priority, one still cannot act arbitrarily; it is best to be able to reflect the characteristics of the store.