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Process framework diagram for corporate overhead signage and strategic feasibility planning

2021-05-29View Original

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The progress cycle of corporate high-altitude signage projects mainly includes six stages: preliminary preparation, design phase, bidding stage, production stage, installation stage, and completion stage. Although the design of corporate overhead signage is primarily focused on the design phase, the design team has specific tasks to carry out at every stage of the project. At the end of each work phase, a meeting is held with the client and other stakeholders to review the work completed so far and approve the tasks for the next phase. The work is divided into several stages, depending on the designer’s own working habits and the scale of the project itself. The design phase of corporate overhead signage can generally be divided into six processes: research and analysis, strategy formulation and positioning, system planning, scheme design and drafting, and design refinement. Before the design phase of large-scale corporate overhead signage projects, it is advisable to carry out a feasibility study. The main purpose of this is to reach an agreement with the client regarding how the project will be carried out and who will be responsible for various tasks. A corporate overhead signage design project may involve various aspects, or there may be strict limitations. During this period, the designer should prepare a planning and design proposal to facilitate communication between the two parties. As for which chief designer to choose at which stage, the decision lies entirely with the project owner. In any case, it is essential to have the contact information of the owner’s company’s coordinator or liaison for high-altitude signage, as this plays a crucial role in determining who will be responsible for designing and improving the quality of the project. Sometimes, designers are only asked to be responsible for one aspect of the work, while other tasks are assigned to someone else. This arrangement seems reasonable, as it can effectively limit designers’ involvement in core business activities. But this step is also risky, as it can lead to superficial design solutions, or in other words, to a mere visual display of the designer’s work. Design is not merely a visual practice or experience; it is also an exploration of ideas, aimed at finding more innovative and reasonable solutions within given constraints. Only with a profound understanding of all aspects of the project can such design exploration be meaningful.

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