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Market forecast for ethylene-based chemical products in 2009

2009-02-05View Original

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Having gone through the severe challenges of the second half of 2008, the plastics market entered a period of rational and calm adjustment. As a result, market trends in 2009 are expected to be stable with moderate adjustments – there will be no recurrence of the dramatic fluctuations seen in the second half of 2008, nor will there be another period of intense growth as in the first half of that year. Instead, there will be only occasional price changes, with large fluctuations remaining rare and minor changes being the norm. Although most industry experts believe that the approach for market operations in 2009 should be one of seeking stability while taking short-term opportunities, such stability can only be achieved if there is improvement in overall market demand, the economic situation, and other underlying factors, along with favorable conditions regarding resource supply.   The positive factors influencing market trends in 2009 were as follows: 1. **A number of measures were introduced to support the market, with the aim of improving the economic environment and stabilizing it; these measures helped to mitigate the downward trend in the market to some extent, and were particularly effective in preventing the situation from worsening.** 2. Starting from January 2009, **the export tax rebates for certain chemical products were adjusted, rising from 7% and 9% to levels of 11% and 13%, which helped to stimulate exports and thereby drive an increase in demand.   3. Market prices have largely adjusted, leaving some room for further improvement. 4. Short-term cuts in petrochemical production still play a role in stabilizing and boosting prices, especially in helping to reverse the downward trend in the market.   5. The reconstruction efforts following the Wenchuan earthquake helped to boost demand for construction plastic products. The negative factors affecting the plastic market in 2009 were as follows: 1. **The measures taken to revive the market had only a limited effect; there were no significant breakthroughs or improvements. The sluggish market situation cannot be reversed overnight, and gradual adjustments are still necessary.   2. Many downstream manufacturers that shut down in 2008 will find it difficult to recover in the short term, which will inevitably affect market demand. 3. In the second half of 2009, several new ethylene production facilities and expansions will come online, resulting in an ample supply of resources; this will put pressure on market prices and pose obstacles to market recovery. 4. The nightmare-like conditions of the market in 2008 are still fresh in the minds of many industry professionals, and it will take some time for purchasing attitudes to recover. Rebuilding confidence requires improvements in the overall economic and demand conditions.   5. The drastic changes in the market in 2008 made many businesses and downstream manufacturers more cautious, which inevitably had a negative impact on their confidence in entering the market to make purchases.   Projections for the aromatic hydrocarbons market: Changes in the domestic aromatic hydrocarbons market remain closely linked to international market conditions, the number of imported shipments, as well as economic factors and demand levels. In particular, the trend in the international market is influenced by oil prices. According to industry experts, oil prices are likely to remain low in 2009, which means that prices for aromatic hydrocarbons in the international market will also stay low; it will be difficult for these prices to rise significantly. The low prices in the international market have a negative impact on the domestic market. It is said that 70% of South Korea’s aromatic hydrocarbons are exported to China. Due to the effects of the financial crisis, South Korea is increasing its export of these products to China at low prices, thereby increasing China’s import volume. These low-priced products are entering China’s two main markets in South and East China, which is likely to lead to price wars and suppress both market demand and price increases. Meanwhile, based on the trends in the domestic aromatic hydrocarbons market in 2007 and 2008, it can be seen that domestic demand for aromatic hydrocarbons is declining year by year, with prices falling steadily. The economic and demand prospects for 2009 are not optimistic, and it will be difficult to reverse this downward trend in demand. This weak demand situation is likely to continue for some time. However, thanks to positive factors such as the introduction of some market-stabilizing measures, ongoing plans for short-term reductions in petrochemical production, the fact that market prices have largely adjusted, and the likelihood that the tragic history of sharp market fluctuations in 2008 will not repeat itself, there is still a chance for periods of strong market performance. Nevertheless, the magnitude and frequency of such periods will not be very high, with cautious short-term trading being the approach to follow.

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