Brand worship

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Before the lanterns from the Lantern Festival have even been taken down, many businesses are already getting ready for the \"business competition\" around Valentine’s Day. Many businesses are seizing the \"romantic business opportunity\" by creating a romantic atmosphere for Valentine’s Day, offering various couple packages and discounts to attract consumers. The various promotional offers are dazzling. Please take a look at the report in China Daily: Quanjude, a 145-year-old restaurant chain famous for its Peking roast duck, also offered Valentine’s Day themed menu packages this year at its branches in Beijing, Shanghai, and Qingdao, an eastern coastal city renowned for its brand loyalty. Quanjude, with a history of 145 years, also introduced Valentine’s Day packages at its stores in Beijing, Shanghai, and Qingdao, that city well-known for its emphasis on brand loyalty. In the above report, brand worship refers to “brand adoration”. The so-called brand worship refers to a relationship of loyalty to a brand, akin to that of religious believers, based on the consumer’s belief that they possess certain privileges associated with that brand (such as the right to speak up or give suggestions). Such consumers voluntarily recommend to other consumers the range of services offered by the brand, including those related to material aspects, emotional satisfaction, and personality traits. They also actively participate in various activities organized by the brand, and take pride in being its followers. Worship means “adoration” here; similar uses include hero worship (worship of heroes) and nature worship (worship of nature). Susan’s father is very worried that she might worship idols blindly, or fall into money worship/mammonism. Recently she has been very busy with work and doesn’t have time to go out and gorge herself on food. Worship can also refer to religious worship; for example, on every \"Sunday,\" believers must go to the place of worship to attend the order of worship. Furthermore, it can also mean “to worship”. During the Qingming Festival, we return home today to worship grandfather (we go back to our hometown to pay respects to our grandfather).