Hebei Kailuan Group: Troika bucks the trend

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Author/Source: Chinese enterprise reporting date: 2009-3-23 -------------------------------------------------------------------------------- "The impact of the financial crisis is far from bottoming out, and the first half of 2009 will be the most difficult period for the coal industry. ” * * During this period, Hebei Province * * Representative Zhang Wenxu, chairman and party secretary of Kailuan Group Co., Ltd., proposed. 　　 However, Kailuan Group adjusted its industrial structure early and relied on the troika of coal, coal chemical industry and modern logistics to buck the market trend. In 2008, Kailuan's annual output of raw coal was 32.86 million tons, and its operating income was 33.4 billion yuan, an increase of 2.27 million tons and 17.5 billion yuan respectively compared with 2007, an increase of 6.9% and 115%. 　　 Zhang Wenxue said: “Among them, the newly added more than 15 billion yuan was obtained by adjusting the industrial structure. For example, the logistics industry was 3.7 billion yuan in 2007 and increased to 10.3 billion yuan in 2008. In 2008, non-coal revenue of Kailuan Group Company accounted for 62% of total revenue, exceeding coal revenue. ”　　 Consolidating the Coal Base Camp On July 22, 2008, Zhang Wenxue, who had just taken over as chairman of Kailuan Group for just two months, said forcefully: “At present, the reform and development of the group company is in a very critical period. Vigorously promoting mergers and reorganizations of coal mining enterprises and improving industrial concentration and productivity levels are the directions for coal enterprises to become bigger and stronger. ”　　 On the same day, Zhang Wenxue presented the newly revised "Kailuan Group's Development Strategic Plan for 2008-2010 and the Twelfth Five-Year Plan" (hereinafter referred to as the "Plan"), which made significant adjustments to the group's development strategy. 　　 According to the "Plan", by the end of the "Eleventh Five-Year Plan", Kailuan Group will change from being coal-led in the past to coal-based to develop coal chemical, coal-based electricity and heat and logistics industries, thereby actively promoting the "four major projects" of large-scale coal, large-clean coal, large-scale coking, large-scale logistics, and large-scale coal-based electricity, forming a strategic guarantee system. 　　 Kailuan Group has determined the "Double Five" goal. Zhang Wenxue is confident: “Kailuan predicts that its coal production capacity will reach 50 million tons during the '11th Five-Year Plan' and its total revenue will reach 50 billion yuan. Among them, the coal industry revenue has reached 18 billion yuan, the coal coking industry revenue has reached more than 16 billion yuan, and the modern logistics industry revenue has reached more than 18 billion yuan. It strives to be the leader in the province's coal chemical industry and modern logistics industry. ”　　 At present, the most urgent task facing Kailuan Group is to accelerate its entry into the ranks of large coal bases and large groups. 　　 Therefore, Kailuan increased its efforts in resource development and strived to expand its resource possessions. Take various forms to accelerate the integration and development of local coal mines in Tangshan, Zhangjiakou, Chengde, Qinhuangdao, Shanxi, Inner Mongolia and other regions to obtain resources and increase production capacity. 　　 Kailuan has formed a new pattern in the horizontal expansion of the coal industry: The country has formed a pattern of four major regions: Hebei Province, Inner Mongolia, Shanxi, and Xinjiang, while also looking at international resources such as Australia and Canada. 　　 Shortly after Zhang Wenxue took office, Kailuan Group signed an agreement with Canadian Dehua International Mining Group Company in Beijing to jointly invest in the establishment of Kailuan Dehua Company, and the company will explore the Geisen coalfield in Canada. 　　 At the same time, in order to further grow bigger and stronger, Kailuan Group actively carries out financing to prepare for the overall listing. It is reported that Kailuan Group’s plan is to complete the overall listing within two years, and initially plans to raise 15 billion yuan. Kailuan Group currently holds 56.2% of its listed company Kailuan shares. 　　 This year, Kailuan Group's raw coal output from January to February exceeded plan by 5.4675 million tons, and its operating income increased by 1.877 billion yuan, or 52.1%, compared with the same period in the same period, relying on the vigorous development of modern logistics and coal chemicals despite the coal industry's revenue reduction of nearly 400 million yuan. 　　 Entering the coal chemical industry As the market matures, many coal companies are taking advantage of their own advantages to develop coal deep processing and turn to the coal chemical industry. 　　 Kailuan Group began to develop the coal chemical industry in 2001, including Qian'an Sinochem Coal Chemical Company, a joint venture with Shougang, and Tangshan Zhongrun Coal Chemical Company, a joint venture with Tangshan Iron and Steel. 　　 At present, the two invested projects have formed a coke production capacity of 3.3 million tons and a vertical extension of the coal chemical industry chain. The operating income of coking products has accounted for more than 20% of the total operating income of the group company. 　　 In the industry classification of listed companies announced by the Shanghai Stock Exchange in May 2008, Kailuan Co., Ltd. was changed from the coal mining industry to the energy industry, marking a solid development step in corporate transformation and coal chemical circular economy. 　　 In December 2008, Kailuan Group signed a contract with Shougang for a 600,000-ton tar cooperation project. Zhang Wenxue said: “The signed coal tar processing project is a key project for the development of Kailuan's coal chemical industry and an important measure to accelerate the transformation of Kailuan enterprises. At the same time, it is also an important part of the implementation of Kailuan Group's development strategic plan. ”　　 Recently, Kailuan Group signed a coal chemical project investment framework agreement with two cities in Inner Mongolia. The framework agreement includes a formaldehyde project with an annual output of 400,000 tons, a polyformaldehyde project with an annual output of 40,000 tons, and an acetic acid project with an annual output of 400,000 tons. The total investment scale reaches 3.17 billion yuan. It is expected that after all are completed and put into operation, the total after-tax profit will be 685 million yuan per year. 　　 According to ASIACHEM Consulting statistics, the coal chemical projects under construction by Kailuan Group include: The coking project with an annual output of 2.2 million tons, the coke oven gas to methanol project with an annual output of 200,000 tons, the crude benzene hydrorefining project with an annual output of 100,000 tons, and the coal tar processing project with an annual output of 300,000 tons are all put into operation in 2009. By then, Kailuan Co., Ltd. will have an annual production capacity of 5.5 million tons of coke, 200,000 tons of methanol, 300,000 tons of tar, and 100,000 tons of pure benzene. 　　 Zhang Wenxue said that it is necessary to further expand and strengthen the coal chemical industry, based on complementary advantages and industrial docking, accelerate the construction of a green and recyclable coal chemical park represented by Jingtang Port, and become the leader of the coal chemical industry in Hebei Province. 　　 Focusing on the development of modern logistics "to ensure growth, Kailuan will accelerate the pace of industrial structure adjustment." ”Hebei * * During the period, Zhang Wenxue said, “It is not enough to simply rely on the increase in the total volume of products to ensure growth. It is also necessary to cultivate new economic growth points and develop emerging industries as one of the best measures to increase the total economic volume. ”　　 This year, Kailuan Group will first focus on developing the modern logistics industry. This comes from two opportunities: On February 25, 2009, the State Council executive meeting reviewed and approved in principle the logistics industry adjustment and revitalization plan, and identified nine key projects to revitalize the logistics industry. ； This year Hebei Province proposed to vigorously develop modern service industries, including modern logistics and information industries. 　　 Zhang Wenxue believes that the development of the logistics industry is a symbol of social progress and even more of a symbol of corporate modernization. Kailuan already has favorable conditions for the development of modern logistics industry, with good location advantages, abundant logistics resources, complete infrastructure and mature professional team. 　　 In fact, since 2002, Kailuan Group has carried out professional reorganization, integrating corporate sales logistics and supply logistics managed by each production and operation unit, and logistics management has moved towards standardization and professionalization. 　　 In order to do a good job in logistics management, Kailuan sent people to Fengfeng Group, "the first company in the country's coal industry to achieve 'zero inventory'", to learn from it three years ago. * Its successful experience in the "three concentrations" of material supply and logistics work is combined with its own advantages. 　　 In the past few years, Kailuan Logistics Industry has established a centralized procurement model integrating strategic procurement, bidding procurement, and supermarket procurement, optimized the supplier structure, and the procurement concentration rate has reached more than 80%. 　　 Kailuan actively improves its logistics network. By building a warehousing and distribution system covering mining areas, improving the mutually complementary transportation system of roads and railways, and developing a fully functional port storage, assembly and transportation system, we have jointly formed an integrated coal road, port and shipping logistics network. 　　 Zhang Wenxue introduced that Kailuan Logistics has initially formed a comprehensive service-oriented logistics system featuring "coal roads, ports and shipping" and has become the first in the coal industry.“ * * "5A-level comprehensive service logistics enterprise" and "China Logistics Experimental Base". 　　 By 2007, Kailuan Group's external logistics industry revenue reached 3.26 billion yuan. 　　 At the group company meeting in the second half of 2008, Kailuan Group regarded modern logistics as the main pillar industry for corporate development and one of the "four major projects". The development of the logistics industry has become the support for the group's adjustment and transformation. * * To promote the development of the modern logistics industry, Kailuan Group's modern logistics industry revenue reached 10.3 billion yuan in 2008. It plans to build a large-scale comprehensive logistics park integrating coal, roads, ports, and shipping by 2010. 　　 The development goal of Kailuan Group's logistics industry is: "By the end of the 11th Five-Year Plan, Kailuan will achieve an annual operating income of 50 billion yuan in coal, coal tar, and logistics, and the logistics industry revenue will reach 18 billion yuan, making the logistics industry one-third of the world's. ”Zhang Wenxue said. 　　 Kailuan Group also increased its workforce during the crisis. The Kailuan Group was greatly affected by the financial crisis. Coal sales dropped, sales prices fell, and payment collection difficulties were difficult. Kailuan Group took measures to minimize the impact of the financial crisis on the company. 　　In order to respond to the financial crisis and prevent operating risks, Kailuan Group proposed that in accordance with the requirements of the Scientific Outlook on Development, establish the idea of ​​​​hard work and living a tight life, vigorously increase revenue and reduce expenditures, strictly control non-productive expenditures, lead employees to overcome difficulties together, and promote corporate development. 　　 First, senior managers took the lead in salary cuts. Starting from January 2009, the annual salary advance payment standard for group company leaders and senior executives was reduced by 20%. In the management of wages and bonuses, the approval procedures should be clarified, and the distribution ratio of wages and bonuses for various groups should be reasonably regulated to achieve employee wage growth on the basis of improving economic efficiency. 　　 Second, the official expenses of senior executives such as entertainment expenses, communication expenses, official cars, and business trip expenses have decreased by more than 40% compared with the actual expenditures of the previous year. At the same time, the purchase and replacement of vehicles will be strictly controlled to reduce the cost of purchasing and operating public vehicles. In 2009, cars will not be purchased, and official vehicles will not be purchased or replaced without authorization for any reason. 　　 Third, strictly control the expenditure on conference fees and strictly control off-site meetings. In principle, senior managers are not allowed to participate in meetings organized by intermediary agencies. Except for those who need to go abroad for work, other general studies abroad will no longer be approved. * Inspection projects. 　　 While introducing specific cost control measures, Kailuan Group has actively stabilized its workforce and clarified policies such as not to lay off employees or reduce the salaries of ordinary employees due to the financial crisis. 　　 The group company strictly implements the Hebei Province employee wage growth guideline, and the underground subsidy for workers has been adjusted from the original 20 yuan per worker to 30 yuan per worker. The night shift allowance for employees was adjusted from the original 8 yuan per shift to 10 yuan per shift the night before and 15 yuan per shift the night after. 　　 Not only that, Kailuan Group will hire 5,700 new people this year. We are now recruiting contract workers for on-the-job migrant workers. Currently, more than 300 people have entered the recruitment process. Kailuan Group currently has 82,041 employees, including 11,978 migrant workers, accounting for 14.6% of the total number of employees on the job. 　　 “The policies and measures of the group company have given us front-line workers "reassurance". We are confident and determined to tide over the difficulties together with the group company, get out of the economic downturn as soon as possible, and make Kailuan a better tomorrow. ”　　 In 2009, Zhang Wenxue required all group companies to grasp the 16-character general requirement in their work.: “Strengthen confidence, seize opportunities, respond to challenges, and accelerate development."