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When we read English newspapers and periodicals, we must not only learn to read news headlines, but also preferably be good at appreciating and translating news headlines. Only in this way can we more correctly understand the vocabulary, grammar, rhetoric and other characteristics of English news headlines, and judge the meaning of the headlines. Three aspects should be taken into consideration when appreciating or translating English news headlines:: Accurately understand the title and appreciate its beauty ； Take appropriate care of the characteristics of the translation and enhance readability ； Pay attention to the reader's receptive ability. Appreciate or translate English news headlines, for those who are not familiar with English * * For readers with historical and cultural backgrounds, sometimes it is not very easy. Many wonderful and wonderful things may slip under your eyes if you are not careful. Therefore, this requires us to pay attention to accumulation and constantly become familiar with English. * * Historical allusions, literary and artistic works, English rhetorical devices, etc. Once you really understand and translate the profound connotation that the author has painstakingly created in the English title, the joy is no less than that of a mathematician overcoming a difficult problem. 1. Literal translation or basic literal translation If the meaning of the English title is clear and direct, and Chinese readers will not have difficulty in understanding it after being translated into Chinese, then it can be literal translation or basic literal translation. like: Looking Back To Look Ahead. Looking back to the past and looking forward to the future. America's Careening Foreign Policy. The wavering American foreign policy. Bill Clinton Assumes Office In White House As Us President. Bill Clinton Assumes Office In White House As Us President. (or translated: Clinton enters the White House and the new president begins to assume power. ) Olympics Begin In Style; Swimmer Takes 1st Gold. The grand opening of the Olympic Games. Swimmer will win the first gold medal. 2. Add explanatory words. Even if it is a clear and easy-to-understand news title, we often need to add logical subjects, the nationality of the news person, the place where the news occurred, etc. when translating into Chinese. In short, the similarities and differences between Chinese and English news headlines should be taken into account, and relevant introductory and explanatory words should be added appropriately to facilitate readers' understanding and avoid misunderstandings. For example: Li Elected Cppcc Head. Li (Rui Huan) was elected as Chairman of the National Committee of the Chinese People's Political Consultative Conference * . Lewis, Xie Voted World's Top Two. Emperor's Visit A Milestone In Bilateral Ties. Emperor's Visit A Milestone In Bilateral Ties.: A milestone in (China-Japan) bilateral relations. Quake Death Toll Tops 5000. The death toll from the earthquake in the Quake area of Japan has exceeded 5,000. Young Wheelers, Big Dealers. Young motorcyclists became big customers. 3. Reflect the rhetorical characteristics of the original text. If the English title implies a certain rhetorical device, such as puns, metaphors, rhymes, etc., so that Chinese readers will not have difficulty understanding it after being translated into Chinese, the rhetorical characteristics of the original title should be reflected as much as possible. like: rhyme: After The Boom Everything Is Gloom. After the Boom, everything is Gloom. (or translated: The good times of prosperity ceased, and depression ensued. ) pun: Soccer Kicks Off With Violence. Soccer Kicks Off With Violence. Borrow allusions: Liberty Mother Of Invention. Liberty Mother Of Invention. humor: Accuser Accused. The plaintiff did not become the defendant but became the defendant. simile: Middie East: A Cradle Of Terror. The cradle of terrorism in the Middle East. 4. Handle rhetorical differences flexibly. The English title implies a certain rhetorical device. If this rhetorical device is difficult to adapt to Chinese during language conversion, you may wish to free-translate it, that is, abandon the original English title and summarize the appropriate translation title based on the content. Do not copy it mechanically and translate it into obscure sentences. At the same time, appropriate attention should be paid to the characteristics of Chinese news headlines, and rhetorical devices such as verbs, ending rhymes, and antitheses are often used. like: rhyme: Desperate Need, Desperate Deed. Urgent urgency calls for action. allusion: 1990: Year Of Marco Polo Chic. 1990: It’s been a hot year in China. exaggerate: A Vow To Zip His Lips. pun: 'Silent' Office Workers Demand To Be Heard. Silent' Office Workers Demand To Be Heard. simile: Russian Reform Old Wine In New Bottle. Russian Reform Old Wine In New Bottle. It can be seen that in order to translate English news headlines well, in addition to thoroughly understanding the connotation of the original text and appreciating its beauty, one must also be good at comparatively studying the characteristics of news headlines in English and Chinese, and giving full play to the advantages of the Chinese language.