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Excerpts from the lecture given by Liu Chunhua, Director of the Management Department and Corporate Culture Department of Haier Group on April 11. Speaker: Liu Chunhua, Director of the Management Department and Corporate Culture Department of Haier Group: April 11, 2009 2 pm: 00-5: 00 locations: Topics of the Lecture Hall of Shaw Building, China University of Petroleum (East China): "Let's Set Sail in Our Dreams" Personal Gain: 1. Haier culture 1.1 “8020” principle: In the process of enterprise development, no matter what problems occur, 80% of the responsibility must lie with managers, and the remaining 20% is caused by employees. 1.2 “Broken windows theory”: When one window is broken, if it is not repaired in time, a second window will be broken. 1.3 Clarification of the system: There can be no gray in the system, only black and white. 1.4 We should have a third eye that can see the future of the market and enterprises. 1.5 "The rapid flow of water, as for those who drift stones, is also powerful", we must remember: Speed first, perfection and accuracy second. 1.6 When enterprises develop abroad, they must "finance, integrate intelligence, and integrate culture." 1.7 The market is always right, never say no to the market. 1.8 "Passion, responsibility, and humility" are necessary for leadership. 1.9 Haier does not sell products, it sells emotions. 2. Personal development 2.1 You have to rely on yourself for everything. “God only helps those who help themselves." "It is better to seek the Buddha than to seek oneself." 2.2 “There are no beautiful trees on the high mountains, and no beautiful grass under the big trees.” 2.3 You must be prepared before doing anything. Although participating in class activities may seem silly, it is crucial to your future development. You must actively participate in class activities. 2.4 There are only failed students, not failed schools. 2.5 Sharing is crucial. You must learn to share it with others. The relationship between classmates and teacher-students is very important. You are not a competitor with your classmates, the real opponent is yourself. 2.6 Everyone faces three paths: career, academia and business. career requirements: Enlightenment, patience, humility ； academic requirements: Specialized, refined, special ； Requirements for doing business: Sincerity, humility and diligence. 2.7 The most important thing is to learn * way of thinking. Some suggestions for college students: 1. Have an independent personality and independent thoughts. A person who insists on a wrong point of view after thinking is more worthy of recognition than a person who accepts a correct point of view without thinking. 2. Official career, academia, and business. Only by knowing what you want to do in the future can you know what you should learn. 3. There is no hot or cold major, and no high or low school. 4. A thousand moves will not be as good as one. You must have core competitiveness. “"Generalist" only makes sense on the basis of "specialist". 5. Being a person is worse than doing things. Network determines success or failure. Of the money you make, 12.5% comes from your own knowledge, and the remaining 87.5% comes from connections. Before the age of 30, you can make money from your profession, and after you are 30, you can make money from your connections. 6. Learn to manage money. 7. Basic computer skills and English proficiency are necessary. 8. A piece of A4 paper is enough for your resume, but it must have its own core competitiveness. The “golden rules” for changing the status quo 1. Don’t say “impossible.” 2. Fan’s first reaction is to find ways, not excuses. 3. Always set goals in advance. 4. Consciously praise others more than three times a day, magnify their strengths, and slowly correct their shortcomings. 5. If someone helps you, express your gratitude promptly. 6. Adhere to integrity. 7. Record your inspiration at any time. 8. Plan before you act. 9. Use "brainstorming" frequently to improve your innovation ability. 10. Don’t say negative words, don’t fall into negative emotions, and deal with it head-on immediately if it happens. 11. Be punctual. 12. Learn to forgive.