In which direction is the compound fertilizer industry evolving?
Thread Content
Currently, there are products such as high-tower technology, amino acids, steam drum granulation, urine spray granulation, and BB fertilizer; many companies are competing in this market, engaging in aggressive marketing tactics and even resorting to practices that harm farmers. Ordinary fertilizers are made to look attractive through various decorations, with celebrity endorsements and the establishment of overseas companies. A lot of costs are spent on things other than the fertilizers themselves, and in the end it is still the farmers who bear the cost, while these companies claim to be working for the benefit of agriculture.
Brand impact – which company doesn’t pursue that? That’s just how the Chinese market is. Failing to build a brand means being eliminated. Look at TV commercials – how many things can you think of that aren’t endorsed by celebrities?
BB fertilizers and controlled-release fertilizers represent the future direction; many manufacturers abroad no longer use external packaging to save on costs, and instead deliver the fertilizers in bulk directly to the fields.
Spread it in the fields. . How to do it in bulk? Unless a large amount is used. Our national conditions make it very difficult to operate in a bulk manner.
This requires the manufacturers to take action; they can arrange for large farms to deliver goods to the fields, and select villages with concentrated planting areas as pilot sites, so as to promote development gradually from these points outwards.
Many things rely on selling the packaging; without it, people won’t even bother to look at what you have!