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Since the beginning of 2010, China’s gross domestic product has performed better than expected; in the first half of this year, China’s GDP increased by around 11.1% on a cumulative basis. The real estate regulation measures introduced in April were aimed at **regulating** the prices of commercial housing in our country. Since July, prices of new and second-hand residential properties have shown a slow downward trend, which is undoubtedly good news for China’s construction coatings industry. As house prices have dropped, people can spend more on home renovations. This will not only boost the prosperity of the building materials market but also enable construction coatings, which fall under the category of building materials, to take advantage of this trend and further increase their market share. According to statistics from the **Bureau of Statistics, the production of construction coatings in the Pearl River Delta region from January to May 2010 increased by 6% compared to the first half of 2009; in the Yangtze River Delta region, production rose by 4% during the same period. In other regions of China, production of construction coatings increased by 1% during January to May 2010. Meanwhile, industrial coating production in China’s Bohai Rim region also saw an increase. As can be seen from the above, although these figures cover only the production volume for the first five months of this year, it is still much higher than the production volume in the first half of 2009. There are three reasons for this situation: First, a large number of new types of paint and coating products have been introduced to the market, such as health-friendly paints, eco-friendly paints, low-carbon paints, energy-saving paints, etc., which have diversified the offerings in the coating industry and increased consumers’ desire to purchase such products. Second, the growth of GDP has also contributed to the development of the coating industry to some extent. Finally, the continuous improvement of marketing strategies by coating companies has further played a role in promoting this trend.