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The development of management thought

2011-07-17View Original

Thread Content

1. With the support of network systems, the new ERP system will bring the world to a situation in which consumers or customers can learn about product specifications and prices through e-commerce platforms, and place orders with manufacturers via electronic means; Producers issue instructions for material procurement and manufacturing through the ERP system, and carry out material procurement and payment activities via e-commerce ; After production, the goods are delivered to the customers on time, with transactions and settlements completed online. It enables suppliers, producers, distributors, and customers to be closely integrated through the supply chain, allowing for a continuous flow of materials. This helps to reduce inventory levels, minimize operating costs, respond swiftly to customer demands, and enhance a company’s competitiveness in the market as well as its economic efficiency. Therefore, supply chain management SCM and e-commerce EC will be essential. 2. Due to intensified market competition, manufacturers must shift from a past \"product-centered\" approach to a \"customer-centered\" business strategy. Customer Relationship Management, or CRM, provides businesses with a comprehensive view of their customers, enabling them to communicate more effectively with them; it is a method for maximizing customer profitability. By fully understanding the specific needs of its customers, it provides personalized one-on-one services, thereby increasing customer satisfaction and loyalty to the company and giving it a competitive advantage. Its purpose is to establish a system that enables companies to develop entirely new, coordinated relationships in terms of customer service, market competition, sales, and support. CRM is both a technology and a new type of management philosophy and mechanism.
Reply #22011-07-19
It’s rather vague and lacks practical guidance

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