Dealers say Moutai is selling poorly due to price increases; premium baijiu struggles to break free from the mid-range curse
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Data shows that due to the steady high growth rates of mid-range products such as Wuliangchun, the total sales volume of Wuliangye series of alcoholic beverages increased by 30.50% on a year-on-year basis in the first half of this year. When Wuliangye entered into a partnership for Wuliangchun, it introduced the concept of platform providers in regional markets. These platform providers are usually large distributors in that region; the tasks that were previously carried out by the manufacturer are now done by these platform providers, who are responsible for controlling prices and other aspects. As a result, the manufacturer gains certain control over resources in those regional markets. This differs from the traditional distributor model, where the manufacturer provides sales expenses while the regional markets rely mainly on the distributors to operate on their own
Reply to 1# Elder Tongjun: There are major clients such as CNPC that purchase expensive wines at exorbitant prices; what’s the point of Maotai, which costs only a few thousand yuan?
I’m not drinking anymore; I’ve given up alcohol. Besides, how much of the alcohol we drink is actually genuine? There was once a joke: a bureau chief drank a glass of Moutai wine; of course, he received many gifts, and he also had quite a collection at home. Retire and return home to spend one’s retirement there. One day after retiring, a friend invited him to eat and drink; they drank Maotai, but he said it didn’t taste good and that it was fake. My friend said at the time: It was given to me by people from the Moutai brewery; it’s definitely genuine! That director was completely stunned at the time; he had been drinking Maotai all his life, but it was all fake, and the gifts given to him were also fake liquor. Haha