Thread Content
When it comes to online marketing, people naturally think of B2B marketing, WeChat marketing, Weibo marketing, QQ group marketing, etc. However, the approach of news marketing may be less familiar to many, and due to limitations in news resources, it seems that people can only look at it from a distance. With the diversification and fragmentation of online marketing, news marketing has become increasingly important within traditional concepts of online marketing. In order to provide businesses with a platform through which they can publish news on their own, Shangmei, in collaboration with the China Pump and Valve Network Industry Alliance, created China’s first news media platform focused on the pump and valve machinery industry – Shangmei Online. This platform is designed to help businesses enhance their brand awareness and achieve a smoother promotion of their products through news marketing. To date, hundreds of members from various industries have joined the platform. Shangmei Online makes use of the member data provided by CNPVNIA; as a result, many companies in the pump and valve industry are registered there. However, companies from other industries such as mechanical equipment, steel pipe metallurgy, instruments and meters, as well as building materials and home furnishings, are also present. Shangmei Online has launched over 20 industry channels; merely the corporate news section is sufficient to handle the dissemination of news for all industries. News marketing is increasingly favored by businesses, as this form of marketing does not annoy users like other forms of hard advertising. A company’s news marketing can make use of its brand, major events, and stories to carry out promotions, while subtly integrating product promotions into these efforts. This not only enhances the company’s brand image but also achieves the goal of promoting products in an indirect way. In the pump and valve industry, many companies have achieved success in their promotion through business media online, such as Shanghai Wuyue Safety Valves, Shanghai Kaitai Pump Industry, Shanghai Faming Fluids, and Jiangsu Liquiquan Pump Valves. Articles published on Shangmei Online are also cited and republished by various platforms and news outlets such as OuHua Navigation News Network, China Pump and Valve Trading Network, and China Super League News Online, which plays a significant role in enhancing the impact of corporate news marketing. Shangmei Online also has full-time writers who can draft press releases on behalf of its corporate clients ； The online media department of Shangmei can also, according to the client’s requirements, distribute press releases to hundreds of authoritative news outlets such as China Central Television, China National Radio, Phoenix News, Global Times, and Guangming Online. In short, news marketing is one of the very popular marketing methods these days. If businesses can make full use of the channel of news marketing, it will bring immeasurable benefits to them. Shangmei Online – the cradle for companies to carry out news marketing. Welcome to contribute your articles! (Writing by SUNMEDIA)