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Although May and June are the off-season for lubricants, yesterday several major lubricant brands announced that they would raise the prices of their lubricants by a few percentage points. This leaves many manufacturers in a difficult situation: why are the prices of the lubricants produced in Suzhou rising so quickly? The prices of well-known brands are already high, and as the price of base oils increases, the prices of lubricants produced in Suzhou also tend to rise. What is the actual impact of this on manufacturers that use Suzhou-brand lubricants? In my opinion, they can switch to other brands of Suzhou lubricants. In terms of quality, some of these alternative brands are no less good than those from well-known brands, and their prices are much lower. The production costs are similar to those of the well-known Suzhou-brand lubricants; the only difference is that less money is spent on marketing for these alternative brands. As a result, people may not be aware of these brands, but once they try them, they find them to be excellent. In this wave of price increases by major brands, some small and medium-sized enterprises can achieve good development by continuously enhancing the value of their brands and improving the quality of their products, thus managing to overcome this challenge.
A rise in prices is better than a drop in prices. It’s even harder to operate if big brands reduce their prices
I’m coming to see what’s going on, to learn a thing or two*