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According to a report from Sinochem New Network, at the 2025 Technical Exchange Conference on the Production of Ammonia and Methanol using Natural Gas as Raw Materials, which was held recently in Yibin, Sichuan, Gu Zongqin, president of the China Nitrogen Fertilizer Industry Association, pointed out in his keynote speech that, under the dual pressure of price ceilings and cost floors, natural gas-based nitrogen fertilizer manufacturers are facing the severe challenge of inverted prices and rising costs. Against this backdrop, technological innovation has shifted from an option for development to a key factor for breaking through challenges; the industry must leverage technology to reduce costs, increase efficiency, and elevate its value chain. He suggested focusing on making breakthroughs in four areas: First, increase investment in research and development and improve innovation mechanisms, striving to build a technology innovation system centered on enterprises, market-oriented, and featuring close integration of industry, academia, and research, so as to provide systematic support for addressing cost pressures. Second, develop and apply green and low-carbon technologies, actively utilizing advanced processes such as efficient conversion, low-pressure ammonia synthesis, and the use of new energy sources to reduce carbon emissions, thereby improving the efficiency of utilizing waste heat and pressure and effectively cutting down energy consumption and carbon emission levels, thus alleviating cost pressures at the source. Third, accelerate digital transformation by promoting the widespread use of technologies such as big data and artificial intelligence in the intelligent upgrading of entire processes, thereby reducing labor and maintenance costs through improved operational efficiency. Gu Zongqin also pointed out that the natural gas-based nitrogen fertilizer industry is currently facing unprecedented challenges, and there is an urgent need for transformation and upgrading in this sector; standards will undoubtedly play a key role in guiding this process. On the one hand, it is necessary to actively promote the dissemination and implementation of existing standards such as the \"Limits on Energy Consumption per Unit of Product in the Fertilizer Industry\"; on the other hand, it is important to accelerate the development of a green standard system for this industry and proactively establish a number of new standards. At present, there is an urgent need to establish guiding standards such as evaluation guidelines for zero-carbon factories and technical requirements for waste-free factories, in order to provide a technical basis and management frameworks for the industry’s green and low-carbon transformation. Gu Zongqin also pointed out that, affected by various factors such as high prices of natural gas as a raw material and intensified competition due to the homogenization of urea products, the entire industry needs to actively adjust its product structure. To strengthen the new type of fertilizer system and meet the demands for greener and more precise agriculture, it is necessary to actively develop differentiated products such as slow- and controlled-release fertilizers, water-soluble fertilizers, and urea with enhanced efficacy, while also expanding the range of high-end chemical products. At present, new chemical products such as high-end engineering plastics like polyoxymethylene are becoming the focus of companies’ efforts to achieve differentiation in their operations. The entire industry should actively promote coordinated development in the areas of ammonia, fertilizers, and chemicals, as well as optimize and expand the industrial chain. By strengthening both the production of new types of fertilizers and the development of high-end chemical products, it is possible to create new opportunities for green transformation in the industries related to natural gas-based ammonia and methanol production.