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A new member has been added to the Tianji Fertilizer family. Author/Source: Tianji Group. Date: 2023-02-27. Clicks: 56. “Compared to other ureas, ‘Tianji’ brand urea features a high nutrient content, low moisture level, and resistance to caking.” ”It was learned at the product launch event held on February 26 that a new member has been added to the Tianji Fertilizer family – the \"Tianji\" brand of urea will officially enter the market offered by Tianji Fertilizer, thus contributing to the diversification of its product range. Wang Fusheng, Assistant to the General Manager of Tianji Group and Manager of the Sales Company; Lei Hong, Deputy Chief Economist of Tianji Group and Secretary of the Party Committee of the Sales Company; Wang Zhibin, Deputy Manager of the Sales Company and Head of the Fertilizer Sales Department; Wang Boyuan, another deputy manager of the Sales Company; as well as regional managers, office directors, representatives of sales staff, and representatives of distributors attended the presentation event. In recent years, due to factors such as rising prices of raw material markets, the price of urea has also increased, creating favorable conditions for Tianji Group to enter the urea market. Having what others don’t, and being better than those who do, is one of the competitive principles behind differentiated products in the market. How to achieve a breakthrough in the highly competitive fertilizer market, especially the urea market, with product quality being one of the advantages. It is stated that the \"Tianji\" brand of urea complies with the **GB/T 2440-2017 standard. It utilizes advanced technologies such as Lurgi coal-based ammonia synthesis technology, carbon dioxide stripping technology, Hydro large-particle granulation technology, and a pre-packaging cooler system; its total nitrogen content is ≥46.0%, and its particle size ranges from d(2.00–4.75) mm. Technical advantages translate into product advantages; the urea granules of the “Tianji” brand have better nutrient content and lower moisture levels than those specified by national standards. “\"High nutrient content and excellent performance,\" \"Uniform granules that facilitate mechanical seeding,\" \"Resistant to caking, making storage easy,\" \"Stable performance and wide range of applications\" – these are the advantages that give the \"Tianji\" brand urea a competitive edge in the market. “The \"Tianji\" brand of urea is produced by the Coal-Based Synthetic Oil Company of Lu’an Chemical Industry Group. Through Tianji Group’s robust sales network, there will be a deep integration of products, technologies, and sales networks, leading to a strong partnership that will enable new breakthroughs in the urea market.