I’m about to start in sales; could the seniors give me some advice?

1. It is necessary to understand the technical aspects: what is the range of valve diameters produced by the company, what are the temperature and pressure resistance limits, what sealing grades are available for different specifications, to what extent is corrosion resistance provided, and what SIL certification levels are available for explosion protection – all factors that are relevant to product quality must be kept in mind; one cannot rely on checking the product manual whenever a customer asks questions. 2. Be clear in your thinking; clients may not be experts and may not express themselves accurately. You need to patiently understand what the client really needs and explain things clearly in an organized manner. 3. Don’t speak ill of competitors, because you don’t know what relationship they have with the owner or any important boss, and speaking negatively about them behind their backs gives a bad impression. 4. Keep business cards and similar items handy, and pay attention to business etiquette. 5. **It is a society based on interpersonal relationships; send owners greeting messages during holidays. Key figures from the owner’s side come and go frequently. 6. When the owner is on a business trip and passes through your area, ask your boss to arrange proper reception for them. 7. Have a general understanding of the product brands and their usage at the customer’s site; if there are any issues with the equipment on site, and if the client requests it, contact your technical staff to go to the site and propose solutions. 8. Request approval from the top management to establish an office in the location of key clients, with on-site technical staff to provide after-sales support. 9. Make an effort to use the customer’s dialect so that the conversation feels more friendly, and you’ll be able to understand what the customer is actually saying.