With the full implementation of the two-child policy, has the children’s wardrobe market truly entered a period of growth?

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This post was last edited by Catalyzing a Grain on 2016-1-3 at 14:44. It is estimated that after the implementation of the policy allowing two children per family, around 5 to 6 million newborns could be born each year; this represents the peak level. As the effects of this policy take hold and the demographic profile of people of childbearing age changes, this figure will gradually decline. The policy of allowing two children per family has opened up a new \"blue ocean\" for China’s infant and child products industry, but it has had little impact on the already lukewarm children’s wardrobe market. Children’s wardrobe products have always been in an awkward position when it comes to selection for home decoration. Several companies began developing and selling children’s wardrobes several years ago. According to incomplete statistics, some well-known wardrobe brands offer related products, but their share of the total market remains low, serving merely as one category to enrich their product lines. It is foreseeable that the comprehensive two-child policy will have only a minimal positive impact on the wardrobe market. In practical terms, the current policy allowing for two children per family does not have a significant direct impact on the wardrobe industry this year; it will still take some time before this policy begins to affect the sales figures of the wardrobe industry. However, those in the wardrobe industry need not be disheartened; after all, this is a huge positive sign for the real estate sector. Once real estate prospers, the spring for the wardrobe industry will arrive soon!