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Automation refers to the process in which machinery, systems, or processes (such as production and management processes) achieve desired outcomes without or with minimal direct human intervention, through automatic detection, information processing, analysis and decision-making, as well as control mechanisms, in accordance with human requirements. Automation technology is widely used in industries, agriculture, **, scientific research, transportation, business, healthcare, services, and households. The use of automation technology not only frees people from strenuous physical labor, certain types of mental work, as well as harsh and dangerous working conditions, but it also enhances the functions of human organs, greatly increases labor productivity, and boosts humanity’s ability to understand and transform the world. Therefore, automation is an important condition and a prominent sign of the modernization of industry, agriculture, national defense, and science and technology. https://image.uc.cn/o/wemedia/s/upload/2020/a05edf967d439824466257aaae247707.jpg;,4,jpegx;3,700x.jpg First and foremost, it’s beyond doubt that this industry has a promising future and offers good financial opportunities; it is an essential part of industrial development, with great potential. However, it is well known that the ultimate goal of any company is to make money, but how can one do that? Actually, it’s quite simple: first is the market, second is the product, third is the price, fourth is the delivery time, and fifth is the service. 1. Those in the marketing industry must first determine their own position; automation is not essentially necessary, as human capabilities are extremely strong. Without automation, airplanes can fly into the sky, and rockets can also soar. It can still be lifted. So, why does the market need automation? Because it can improve efficiency and save costs. In other words, automation can help companies find new ways to make money. Therefore, for companies and partners in the automation industry who want to make money in this market, the first thing to consider is how much money our automation solutions can help customers earn back. Saving costs artificially, improving efficiency, and enhancing quality are all ways to help customers make more money. As for how to expand the market, one can only rely on their own efforts; no one can provide the right answer. When developing markets, we must be precise and targeted, know when to give up, and remain cautious if a market exceeds our capabilities and scope of business. Any project will require engineers’ time and effort; we must allocate our limited human resources to the appropriate projects. https://image.uc.cn/o/wemedia/s/upload/2020/f74cb43f5fba194394ba5075c68ef346.jpg;,4,jpegx;3,700x.jpg II. When it comes to products, it’s inevitable to discuss their advantages and core competitive strengths. Just as a director must ask an actor what special skills he has during an interview (actually, as for what counts as a special skill, I think the ability of a man to have children is the real special skill!) ). Leaving products in other categories aside, let’s talk about products related to custom equipment and custom production lines. For custom automated products, the customer’s requirement might seem simple: just drive a pig in and have a batch of qualified sausages produced. It sounds easy, but in reality it’s very difficult! All kinds of heartaches – take a look at what your peers are sharing on their social media. Once, an expert told me that in your production line, the robots are from someone else, the sensors are from someone else, and the controllers are also from someone else – so where is your damn core competitiveness? Over a decade of work experience has given me a strong mindset; well, it’s just yarn – and yarn can be used to knit sweaters, haha. https://image.uc.cn/o/wemedia/s/upload/2020/a4dcaebadde3721812c38100ee505145.jpg;,4,jpegx;3,700x.jpg III. Prices: Everyone thinks that standard-free products have higher profits, but this is not the case. The price generally consists of the following components: price of standard parts + price of custom-made parts + design and debugging fees + shipping cost + profit. https://image.uc.cn/o/wemedia/s/upload/2020/f99b6ece2d4ee1a2c4954ed536b29157.jpg;,4,jpegx;3,700x.jpg IV. Delivery time: If a company wants to implement an automation project, it is advisable to set aside about half a year for this purpose, including time for business processes and related tasks. This time requirement is reasonable, and setting a reasonable delivery time for manufacturers will yield twice the result with half the effort. Some people might say that a certain company’s delivery time is not as long as you claim. It might be driven away by other people working overtime. It’s okay sometimes. If this is a long-term estimate, engineers will consider fleeing. Therefore, we cannot consider the delivery date as normal. V. Service is particularly important; the concept of a manufacturing service industry was proposed earlier on. Non-standard services include pre-sales, in-sales, and after-sales support, and of course all of these come at a cost; you can’t catch a wolf without sacrificing something. Many users break ties with manufacturers not because of the quality of the product, but due to dissatisfaction with the service. In our non-standard industry, after-sales service is often carried out directly by engineers, and the process takes a relatively long time. Therefore, in addition to having strong technical skills, engineers are also required to possess good moral integrity. I pay my respects to those engineers in this industry who are willing to persevere with dedication; you will surely become the backbone of Chinese manufacturing. So, if one can do these things well, there’s no need to worry about failing in automation, let alone not being able to make a profit! During this process, scientific planning based on best practices is necessary; one must take things step by step, remain down-to-earth, and avoid impatience.