What points should beginners in industrial pump sales pay attention to? I earnestly ask all the experts for some advice

1. **Understand the products**: First, you need to have a thorough understanding of your company’s products (such as slurry circulation pumps, axial flow pumps, slurry pumps, and submersible pumps), including their features, application areas, and technical specifications. This can help you answer customer questions better and provide professional advice. 2. **Familiarize yourself with industry applications**: Since your target customers are primarily the desulfurization departments in power plants and the equipment departments in chemical plants, it’s necessary to understand the characteristics and requirements of these industries—such as the specific demands and standards regarding pumps within their processes. 3. **Establish a customer database**: Organize and create a detailed database of target customers, including the company’s contact information and details of key contacts. This can help you arrange visits more effectively during business trips. 4. **Master communication skills**: Learn and acquire skills for communicating with clients, especially how to guide conversations to uncover their true needs, while also improving one’s own negotiation skills. Regularly attend relevant industry exhibitions, or use online platforms such as Haichuan Forum to connect with potential clients; if possible, you can also build a personal brand. Don’t forget to seek advice from colleagues or experienced professionals in the industry, as their suggestions can be very useful to you. .

Assign a as objective and fair as possible market position to your company’s products, and determine the corresponding customer segment based on that position. The direction is clear now; if one trip isn’t enough, I’ll make ten trips ； The direction is wrong; the whole trip is a waste. It’s not that there are no people to be found; the problem is that it’s impossible to get in – you can’t even enter the gates of the industrial park……

Pumps of such a high level of professionalism have a limited range of applications; they can be used in chemical plants for submersible pumping, but their cost is high

1. Why not make friends with the design engineers in the mechanical equipment department of the design institute? If they choose the pump model you sell for their design needs, you’re already halfway there to success ； 2. Why not be friends with the procurement engineers in the procurement departments of design institutes (engineering companies) or general contractors? If they add the pump model you sell to their long list (or short list) of candidates, you take another step forward ； 3. Why not try to get included in the supplier databases of various chemical (petrochemical, coal chemical) groups? If they add your company to their supplier list, you’ve taken another step forward ； Having made so many steps forward, what remains is competing with competitors in terms of price and service.

Like, that’s absolutely correct – the general direction is right – but for the original poster personally, it’s a bit off track, especially as a new salesperson. What the wise elder said mainly applied to the original poster’s company; often, it is those who came before who plant the trees, while those who come after reap the benefits. For desulfurization, slurry pumps, and pumps used in power plants, if they already have a certain level of recognition, then 525, Acid King, and Zeus are likely the candidates, as they already hold a significant share of the market. These companies have well-developed sales systems, with regional restrictions in place; newcomers will find it difficult to operate freely. What level of authority do you have? Of the groundwork you lay, how much can ensure that it eventually becomes your own business?

You’re absolutely right; one can’t even get in the door, and there’s no way to do anything even after waiting for hours. In some places, it’s the same even after going there twice; it’s really painful in such hot weather.

Yes, actually the customers have a very clear intention; they just struggle to get in touch with those factories and have face-to-face conversations so as to have the chance to become friends.

Thank you for pointing out many of the key issues. Our company was established in the 1990s, and our products have been supplied to numerous power plants, as well as some listed phosphating factories and steel mills. The quality of our products is excellent, and our management is great – they offer a lot of encouragement; they send us on business trips in order for us to meet more people and make friends. The most critical issue right now is that it’s very difficult to meet with procurement officers, or people in charge of equipment and related specialties. It makes me feel extremely painful; I even start to doubt myself and feel lost. Even if I met one or two people who truly understand me, it would make me happier.

I’m very grateful for Mingge’s insights; I’ll take some time to think through points 1 and 2. It might be a bit easier to get into the design institute. Point 3 is in progress; we have already become a supplier for Zhejiang Energy.