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Essential tips for broadcasting | To learn broadcasting and hosting, one must speak meaningfully. Share: Qingda University’s broadcasting and hosting grading system. 1. Avoid saying things that are merely superficial and lack substance. Some statements may not seem to have any major flaws, but they still fail to be interesting. For example, when watching TV programs or listening to speeches by some leaders, we often hear them say things like, *in a habitual manner*: “As the living standards of our people improve…” “That was a nice song just now…” “Through… we have come to deeply understand…” “We must vigorously promote…” and similar phrases. These formulaic expressions are used quite frequently in television programs as well as in daily life and work; they have formed fixed patterns, allowing speakers to utter them without having to think. Obviously, such language lacks dynamic vitality; it is unable to inspire people or resonate with the audience. It may seem logical, but in reality it is merely a shell without substance, causing listeners to feel drowsy – it has little meaning and poor effectiveness. II. Speech need not be concise, but it must convey the intended meaning. In the teaching of broadcasting and hosting, it is not absolutely required that language expression must be concise and to the point. Some words may seem not particularly concise on the surface, but they are actually useful in essence. Let’s take as an example the process of a host interviewing the soprano singer Huang Ying: The host asked, “In 1996, during Christmas, you performed in a Christmas concert together with Domingo and Michael Bolton. That album sold very well, and by performing with two such famous stars, your status also improved a lot… I think it was a form of recognition and an elevation in your status.” ”As the host said, \"Your status has also been greatly… I think… it’s a kind of… recognition and an elevation,\" there were several pauses in between. It is easy to see that at first she intended to make a judgment using objective, affirmative sentences, but then decided to soften the wording and opt for a subjective evaluation instead: “I think... it is... a kind of acknowledgment and an elevation.” Such rephrasing is not uncommon in a host’s way of speaking. So, does this count as being wordy or lacking substance? Actually, it isn’t. If the host were to express it more concisely by saying, “I think this is a form of recognition and an opportunity for growth for you,” the audience might assume that the host is simply flattery because the guest is an internationally renowned soprano. However, by adding a few words like “I think so,” the host objectively shows the process of their thinking, making the interaction seem genuine and sincere. With such remarks, the host expressed praise while striving to maintain an objective attitude, thereby creating a friendly and relaxed atmosphere for the interview that was still grounded in rationality. III. Adapt the language to convey substance. Why does something that means more or less the same thing be considered nonsense when spoken by some people, but not nonsense when spoken by others? This involves the flexibility of language use. For example, a host interviewed an elderly woman on a program about neighborhood conflicts and immediately asked, \"To what stage has your relationship with your neighbor developed now?\" The elderly woman was stunned and couldn’t answer. Such words are actually just “nonsense”. All that’s needed is to rephrase it a little: “How many years have you and your neighbors lived together?” A sentence that was originally meaningless becomes meaningful and sounds kind and pleasant. For another example, at the end of each year, television hosts often say some appropriate remarks in their programs, such as: “Dear viewers, a new year is approaching. We sincerely hope that through our efforts, we can serve you better, and we also hope that you will give us encouragement and support…” There seems to be nothing wrong with the way these hosts express themselves, but since this kind of formulaic wording is too clichéd, lacks individuality, and does not have the liveliness of genuine human communication, it may have no impact on the audience at all, turning it into meaningless words. In response to this, we can express it in a different way: “As we enter the new year, some people still have old calendars hanging on their walls; some even accidentally write down the wrong year. Entering each new year, we carry with us the traces of the past. There are certain things and moments that are common to all of us, and some of them are even historic…” This conveys a similar meaning to the previous statement, but phrased in this way it sounds more vivid and touching. In summary, when expressing ourselves verbally, we should adjust our content and manner of expression at all times, and we should take expressions that are meaningful, well-organized, logical, and emotionally resonant as benchmarks for improving our communication skills. Only in this way can one speak at the right time, in a manner appropriate to the situation, in moderation, and appropriately.