How can valve sellers effectively acquire new customers? I seek advice from those with more experience~

Find the owner~ Find an agent~ Find a construction company/design firm~ Need to go out and make visits

Thank you for your comment. I mainly use telephone sales; I only visit clients in person when it comes to large projects with high valuation amounts. Otherwise, I prefer to communicate via phone.

Cold calling, the insurance industry, second-hand homes – it’s the same for newcomers; it’s not just about generating sales, but also about gaining experience

Indeed, face-to-face communication is much more effective than telephone communication

In the end, it has to be done face to face; the cost of the vehicle has to be paid

Excellent salespeople are often experts in valve products. Watt Energy Efficiency requires that every outstanding salesperson become an expert in valve products. Salespeople, having an understanding of valve products, should be able to identify their features and unique selling points. If sales staff cannot mention more than three reasons why customers should buy their valve products when facing them, they will not be able to convince those customers. Watt Energy Saving requires each salesperson to consider things from the customer’s perspective in order to identify the advantages and disadvantages of valve products, and to develop corresponding strategies. Salespeople need to identify the advantages of valve products and use them as selling points ； Once the shortcomings are identified, consider how to turn them into advantages or provide customers with a reasonable explanation. Sales staff should have confidence in valve products. Based on an understanding of valve product knowledge, sales staff come to appreciate the advantages of their own valve products even more; they believe that these products are high-quality valves that can bring benefits to customers and are worth purchasing. Excellent salespeople need to have a good understanding of their valve product knowledge. Excellent sales personnel need not only to have an understanding of the applications of their valve products, especially industrial valves, which often do not exist in isolation but rather need to function as part of a larger system; therefore, the suitability of a valve product is sometimes more important than its sophistication. An excellent salesperson not only needs to have knowledge of their own valve products but also of those offered by competitors. Excellent sales engineers are often industry experts who not only understand the current technical level of valve products but also are aware of their development trends and future directions. For major or key clients, Watt Energy Saving often adopts a consultative sales approach. This requires salespeople to understand the customer’s current needs regarding valve products, as well as to consider, from a future perspective, the challenges and growth bottlenecks the customer faces, so as to offer forward-looking valve product solutions. Becoming someone in the client’s eyes who cannot be replaced by competitors, and making the client rely on you, is the best way to build strong loyalty with them. True big clients prefer those who can bring them benefits, rather than karate experts who are only good at eating, playing, drinking, and talking. In sales, the first step is to promote yourself, selling your character to customers. Introduce valve products in a factual manner. Speak positively when things are good, and speak negatively when they are bad; avoid exaggeration or one-sided promotion. In our view, salespeople are supposed to sell valve products to customers, not argue with them; arguing with customers marks the beginning of failure. Sales engineers need to be skilled at conveying corporate knowledge to customers, so that they can truly understand the production process of the manufacturer’s valve products, as well as the main ingredients, raw materials, and level of technological advancement involved in these products. As experts in valve products, sales staff should be skilled at training their clients, striving to become recognized as trustworthy individuals in their clients’ eyes, as customers prefer to do business with those they admire. Customers like those who can help them, helping them to see issues that are often overlooked, issues that can generate benefits for them or reduce losses. Through their character, behavior, knowledge, skills, and style, salespeople convince customers that they are worthy of becoming close friends or partners, rather than maintaining a superficial business relationship with the manufacturer. However, some salespeople are good experts on valve products, but not excellent salespeople. A common mistake made by sales staff who only know about valve products is feature-selling – they describe the materials, quality, and characteristics of the valves, but fail to tell customers what benefits these features can bring. The three key aspects through which sales staff promote valve products to customers: the first is to introduce the valve products ； The second is how to effectively address customer objections ； Third, help customers make the decision to purchase. Junior sales staff discuss the features of valve products, intermediate sales staff talk about the advantages of these products, while senior sales staff emphasize the benefits they offer. The true trust between sales staff and customers usually develops after the valve product sales order is placed, and it includes installation guidance, usage and operation instructions for the valve products, staff training, and after-sales service. A good salesperson sees the resolution of each after-sales issue as an opportunity to build trust and develop relationships, rather than simply passing it on to the after-sales staff.

Well said – sales should make customers feel that the staff are professional