Argument from the first seminar in 2017: Ways for equipment manufacturers to save themselves
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This post was last edited by wiseboy on 2017-1-13 20:24. It’s a summary of the first seminar I attended in 2017: I. Three things to avoid 1. In 2017, it was not advisable for most manufacturing companies to invest in equipment upgrades. In 2017, it was not advisable for most manufacturing companies to hire employees for equipment manufacturing3. In 2017, it was not advisable for most manufacturing companies to turn to large design firms for talent (high costs, few opportunities); levels 2 and 3 are direct. 1. Go straight to the client side and reach the end-users at the factories, 2. Directly equip salespeople with certain skills to acquire customers. 3. Let technical staff go directly into the market to acquire users. 3. WeChat and Weibo marketing (on a small scale, but with very noticeable results). 1. Investment in technical training: 2. Investment in design software
This post was last edited by wiseboy on 2017-1-14 at 10:17. Dealers who lack basic technical knowledge will find it difficult to sell equipment; the role of using relationships, drinking, and dining to facilitate sales is decreasing, although such methods still have some effect. Now, direct contact with the client and achieving success through technology is the best approach: to win over the client on site, it relies mainly on technology – you need to be able to present a convincing plan, step by step. Many skilled salespeople can calculate and roughly determine the equipment dimensions on the spot, which is certainly an advantage for those who act first.