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The risks and opportunities for compound fertilizers to break through against the odds! Author/Source: China Fertilizer Network Date: 2019-10-16 Clicks: 11 \"It is the best of times, it is the worst of times\" – Dickens’ famous phrase describing the eve of the French Revolution is perfectly suited to describe China’s fertilizer industry at present. In the first half of 2019, several major fertilizer brands achieved outstanding results. Xinyangfeng achieved operating revenue of 5.775 billion yuan and net profit of 630 million yuan, representing a year-on-year increase of 17.06% ； Yuntianhua and Xinlianxin also achieved double growth in both sales volume and profits. Nevertheless, the fact that the overall growth rate of the fertilizer industry has slowed down remains unchanged. In the first half of this year, as can be seen from the semi-annual reviews of many companies, there were numerous firms whose sales volume declined compared to the previous year, and this trend was more pronounced than last year. Even for companies whose sales have increased, their profits are lower than in previous years, and this trend is set to continue for several more years. Based on the sales figures for the first half of 2019, many industry experts predict that fertilizer sales will continue to decline in the second half of the year. Will 2019 be a turning point for the fertilizer industry? In the increasingly fierce market competition, how should fertilizer companies build brand moats? How can growth be achieved in difficult circumstances? Challenges and opportunities coexist: the fertilizer industry in a state of extreme contrast. Who is holding back the development of the fertilizer industry? With both high-end and cost-effective markets coexisting, fertilizer consumption is showing polarization. How can fertilizer brands achieve new growth?