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Currently, the compound fertilizer industry is going through a period of deep adjustment, characterized by severe product homogenization and frequent price wars. To break through the industry’s competitive deadlock, it is necessary to use product innovation to overcome homogenization, leverage lean management to strengthen internal drive, employ targeted marketing to expand market opportunities, and foster collaborative governance to unite efforts for development – only in this way can quality improvement and efficient growth be achieved. The experience of Lu’an Chemical Fengxi Wenxi Fertilizer Branch shows that only by abandoning the traditional \"one-size-fits-all\" production model can one escape the vortex of low-price competition. In response to the soil characteristics of different regions and the needs of crops, companies develop customized fertilizer products that have achieved significant results in improving saline-alkali soils and enhancing the quality of cash crops ； Focusing on specialty crops such as vegetables, citrus, and apples, customized packages have been launched, which have been well received by the market since their introduction. At the same time, companies are accelerating the development of higher-end products, researching and producing efficient fertilizers containing DMPP inhibitors to improve fertilizer utilization rates. They are replacing traditional fertilizers with products of higher added value, thereby shifting from homogeneous products to those with distinct features, and from price competition to value-based competition. The \"intensified competition\" in the compound fertilizer industry is essentially a contest of cost control capabilities. To strengthen cost control, it is necessary to explore internal potential, establish a cost bottom line through a culture of cost awareness, and boost internal drive. Fengxi compound fertilizer revitalizes the efficiency of \"dormant\" assets through process improvements, significantly reducing the production cost per ton of fertilizer ； Advance energy-saving and consumption-reduction upgrades to achieve waste heat recovery and optimized power usage, thereby reducing energy costs ； Establish a diversified raw material supply network consisting of direct procurement, long-term contracts, centralized procurement, and alternatives, in order to reduce logistics and procurement costs. Only by implementing lean management throughout the entire process of production, supply, and operation can enterprises maintain their profit margins in the fierce market competition. Faced with saturated channels and a fragmented market, companies should not pursue blind expansion or compete by offering low prices. Instead, they need to optimize their market strategy, focus on core areas, expand into new markets, and use targeted marketing to strengthen their market competitiveness. Fengxi compound fertilizer boosts its market share in local areas by encouraging distributors to enter rural areas ； By joining the “Fengxi + N” industrial alliance, we aim to explore unexploited markets across the country and establish a sales network that combines in-depth local operations with nationwide coverage ； Leveraging the Belt and Road Initiative to develop new domestic and international \"dual circulation\" pathways ； Innovate marketing models to create a terminal system of “enterprise + industrial park + growers”, thereby expanding new growth opportunities in existing markets. To promote the healthy development of the industry, it is also necessary to bring together all parties involved in the supply chain to work together. Through multi-stakeholder governance, elements such as funds, technology, channels, and resources are integrated to promote coordinated development within the industry. By introducing strategic partners, Fengxi Compound Fertilizer achieves joint construction of facilities, shared production capacity, and mutual profit sharing ； Collaborate with research institutions to overcome technical challenges and accelerate the transformation of research results. Author: Zhang Tiangang, Political Work Supervisor at Fengxi Wenxi Fertilizer Branch of Lu’an Chemical Industry