The State-owned Assets Supervision and Administration Commission uses the “State-owned Enterprises Open Day” as a platform to foster the spiritual civilization of enterprises

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In accordance with the work arrangements of the Central Committee for Spiritual Civilization, the Civilization Office of the State-owned Assets Supervision and Administration Commission has guided central state-owned enterprises to carry out a series of \"State-owned Enterprises Open Day\" activities. These activities allow members of the public to visit these enterprises, experience the dedication and sense of responsibility shown by industrial workers, learn about the practical efforts made by these enterprises in fulfilling their social responsibilities, and see the achievements resulting from their reform and development. This not only helps to establish a positive image of central state-owned enterprises as the pillars of the country but also meets the diverse needs of the public. It provides a new platform and explores new approaches for advancing the work related to spiritual civilization in these enterprises in the new era. Work related to the SASAC’s “State-Owned Enterprises Open Day”. I. Focus on top-level design and emphasize coordinated planning. The \"State-Owned Enterprises Open Day\" has been included in the key priorities of the publicity and ideological work of central state-owned enterprises, and is carefully planned as a major initiative. In-depth studies have been conducted on key issues such as who will have access to this event, what will be made available, how it will be organized, and what outcomes can be achieved. Three categories of people who will be able to attend this event have been identified: the general public, customers and experts, as well as journalists from the media ； The 4 key areas for opening up are: cultural venues, enterprise parks, production workshops, and construction sites ； Five iconic elements are available: iconic events, iconic figures, iconic projects, iconic monuments, and iconic experiences ； The three working principles are: regulation, moderation, and order. These ensure that activity planning is carried out according to established rules, that activities proceed in an orderly manner, and that there are limits regarding the scope of openness. They facilitate a transition from spontaneity to standardization, from dispersion to concentration, and from single themes to diverse ones, thereby ensuring the sustained and orderly progress of the \"State-Owned Enterprises Open Day\" and achieving good results. II. Focus on organizational promotion and emphasize exemplary leadership. To give full play to the exemplary role of such models, observation and promotion meetings for the \"State-Owned Enterprises Open Day\" were held in various industries such as petroleum and petrochemicals, steel, electricity, and trade. Enterprises that already had experience in organizing such events served as role models to provide guidance, while companies from related industries observed and learned from them. By using these examples as a starting point, the initiative was gradually expanded across different sectors, leading to overall improvement. During the advancement process, 5 organizational models were summarized and developed. First, by leveraging iconic venues such as museums and exhibition halls, centralized presentations and long-term exhibitions are organized for students, tour groups, etc., to showcase the rich historical culture and remarkable achievements of central state-owned enterprises. Secondly, by relying on landmark projects such as key initiatives and major engineering projects, and targeting groups including public officials and media reporters from home and abroad, methods such as themed tours and coordinated efforts at various levels are employed to demonstrate the sense of responsibility of central state-owned enterprises as pillars of the nation. Third, by leveraging production workshops and corporate campuses, and targeting stakeholders as well as the families of employees, methods such as online registration and on-site visits are employed to address societal concerns and create \"transparent central state-owned enterprises\". Fourth, by leveraging the unique cultural activities of enterprises and targeting experts, scholars, social organizations, etc., methods such as thematic planning and organized visits are employed to enhance regular communication between the public and central state-owned enterprises. Fifthly, by leveraging distinctive and iconic resources in areas such as nuclear technology, aerospace, aviation, shipbuilding, weaponry, and electronics, knowledge of science and technology is disseminated to groups such as teenagers through interactive experiences and science popularization education. III. Focus on improving mechanisms to enhance the quality of activities. To ensure the smooth conduct of the \"State-Owned Enterprises Open Day\" event, several exchange seminars were held to share experiences and improve working mechanisms. As a result, an effective operational framework was established featuring leadership by the State-owned Assets Supervision and Administration Commission, systematic organization by central state-owned enterprises, broad participation from the general public, and enthusiastic support from volunteers. Various central state-owned enterprises adhere to carrying out the “State-Owned Enterprises Open Day” activities in a standardized manner, with plans in place throughout the year, specific themes for each event, and well-defined strategies for implementation. This ensures that the venues, routes, locations, and areas involved in these activities are organized in an orderly fashion, thereby improving the quality and standard of the “State-Owned Enterprises Open Day” events. IV. Focus on innovation at the grassroots level to enhance the practical effectiveness of activities. Adhere to a combination of centralization and decentralization, and make systematic plans and advance in a categorized manner according to different industries and resources. At the same time, central state-owned enterprises are encouraged to focus on public concerns, highlight industry-specific features, and increase efforts in innovation, so as to make the \"State-Owned Enterprises Open Day\" event more dynamic. For example, China State Construction Engineering Corporation utilized 50 projects located in 37 cities across 8 provinces to hold 47 open day events, thereby creating and promoting the \"China Construction Miracle Tour\" brand. According to different target audiences, Ansteel Group has organized over 130 open day events, creating 8 themed routes such as “Ansteel: A Century of History” and “The Charm of Ansteel”. Sinopec carried out Open Day activities across its entire organization, creating the \"Sunshine Petrochemical\" and \"Green Petrochemical\" brands. China Datang adopts a different theme each year and has held Open Day events for 12 consecutive years; it has established a real-time information dissemination mechanism with research institutions and relevant departments located in the areas where its businesses are situated, thereby responding promptly to societal concerns. V. Focus on multi-channel dissemination to enhance impact. Efforts are being made to enhance communication through various media such as print media, television, online platforms, Weibo, and WeChat. More than 150 domestic and international media outlets have been organized and coordinated to cover the event. Through multi-media coverage, presentations from multiple perspectives, and comprehensive promotion, more members of the public and enterprises are encouraged to participate in the \"State-Owned Enterprises Open Day\" event, so as to tell the stories of these central state-owned enterprises and boost their influence. Particular attention is paid to new media dissemination; by leveraging various media channels such as live streaming, WeChat official accounts, and media apps, an open platform is created that enables hundreds of millions of people to participate in live interactions online, thereby expanding the reach of the \"State-Owned Enterprises Open Day\" event. Foreign media were actively invited to participate in the “State-Owned Enterprises Open Day” event, thereby further enhancing the overseas image of central state-owned enterprises and showcasing the excellence of Chinese companies on the international stage. The State-owned Assets Supervision and Administration Commission will continue to implement the “Hundred-Thousand-Million” initiative for State-owned Enterprise Open Days. By fostering collaboration between central state-owned enterprises and local state-owned enterprises, as well as among enterprises in different regions and industries, it aims to involve 100 enterprises in these events, 1,000 media outlets in covering them, and 1 million members of the public in participating. This approach will help to enhance the effectiveness of these Open Day events, enabling the general public to gain a better understanding of state-owned enterprises and thus offering more support for their development. It will also contribute to the creation of loyal, civilized, transparent, and harmonious state-owned enterprises.