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【Haichuan Teahouse】Has the market killer arrived?

2022-07-09View Original

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Luo Min, CEO of Qudian, sells vegetables via live streaming. Recently, Luo Min teamed up with Yang Qihan, a former contestant from \"The Amazing Talk,\" to make their debut on Douyin, promoting the new product line of her company’s pre-prepared meals under the Qudian brand. They also displayed the slogan \"CEO of a listed company is live streaming\" in the live broadcast. During the live broadcast on the Douyin account “Qudian Boss Luo”, Luo Min introduced the dishes while also introducing herself, saying that “just like Teacher Yu from New Oriental, I am undergoing a business transformation.” ” According to HuiTun Data, on June 15th and 16th, the sales generated from the live broadcasts hosted by “Luo, the owner of Qudian” were 2.317 million yuan and 1.97 million yuan respectively, with the highest number of concurrent viewers per broadcast exceeding 30,000. As of July 6, the account had reached 1.079 million followers.

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