Real estate advertisements shall not promise to handle household registration for homebuyers

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This post was last edited by Thank goodness you're here on 2016-1-8 at 15:28. Phrases such as “You can enroll your child in XX Primary School by buying this house” and “Only 30 minutes away from Guomao” cannot be used in real estate advertisements starting from February 1st. **The State Administration for Market Regulation has recently issued the \"Regulations on the Publication of Real Estate Ads,\" which will come into effect on February 1. Real estate advertisements are required to be truthful, legal, scientific, and accurate, and must not deceive or mislead consumers. It stipulates that real estate advertisements must not contain promises by the advertiser that they can handle matters such as household registration, employment, and school enrollment for residents. 　　Prohibitions on making promises to homebuyers regarding household registration, employment, and education opportunities. Article 18 of the Regulations stipulates that real estate advertisements must not contain any promises by the advertiser that they can arrange household registration, employment, education opportunities, or other such matters for the residents. Previously, when promoting their properties, developers often sold them in conjunction with prestigious schools. Many parents purchase homes for their children’s education, often paying higher prices for so-called school-zone properties in nearby areas. In reality, however, many parents have encountered \"pseudo-school district homes\" – properties that are located near prestigious schools but do not allow access to those schools. 　　The regulations require that, starting from February 1, in addition to the prohibition of content related to further education, real estate advertisements may no longer include promises to assist residents with household registration, employment, and other matters. These used to be the promotional highlights that developers liked to exploit in order to boost sales of their properties. The new regulations clearly state that there shall be no misleading promotions regarding transportation, commercial, cultural, educational facilities, as well as other municipal facilities that are under planning or construction. 　　The schematic diagram showing the location of the project should have appropriate scale. The regulations also state that the schematic diagrams of project locations in real estate advertisements must be accurate, clear, and have an appropriate scale ； Information regarding transportation, commercial and cultural educational facilities, as well as other municipal amenities mentioned in real estate advertisements should be indicated in the ad if they are under planning or construction ； Real estate advertisements that mention the internal structure and decoration should be true and accurate ； Real estate advertisements shall not use the image or environment of other projects to portray the features of this project.