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Serving farmers with sincerity and enhancing the brand through such services – A report on the outstanding achievements of the agrochemical service team for the liquid fertilizer project. Author/Source: Xinlianxin Chemical Industry Group. Date: 2020-08-05. Views: 11. In recent years, Xinlianxin Company in Xinjiang has actively responded to the call for reducing fertilizer use while increasing efficiency, investing substantial funds and effort in the development of liquid fertilizers. Compared to traditional fertilization methods, using liquid fertilizers – that is, transporting them from manufacturers to farmers’ fields via tankers – can **save on packaging, storage, and handling costs, thereby benefiting farmers. At the same time, thanks to the intelligent fertilization system, farmers can control the amount of fertilizer applied and its composition using a mobile app, which enables scientific fertilization to increase yields and profits while reducing labor costs. The Xinchuanxin liquid fertilizer intelligent fertilization system – thanks to years of testing, Xinchuanxin Company has been actively promoting the use of liquid fertilizers in areas such as Kuqa, Xinhe, and Shaya. To date, 137 smart fertilization systems have been installed in southern Xinjiang, covering more than 50,000 mu of farmland. As the liquid fertilizer program is gradually rolled out across Xinjiang, corresponding agrochemical services are also being provided. By persisting in diligent study and hard practice, and growing through experience in the market, from 2018 to 2019, Li Teng, Zhu Kanglu, and Mu Yongbo joined Xinjiang Xinlianxin Company one after another. In their work promoting liquid fertilizers, they gradually became technical experts recognized by farmers. Mu Yongbo and his colleagues collected samples in the fields. At first, the three of them had very limited knowledge of agrochemistry. To adapt to their roles quickly, they went straight to the field to gain experience after completing the company’s training. They spend their days accompanying distributors and farmers in the fields, learning about the growth patterns of crops as well as the fertilization habits and needs of farmers. Through diligence and a willingness to learn, they gradually expanded their knowledge of agrochemistry. Soon, they became familiar with local distributors and farmers, gained some understanding of the liquid fertilizer test fields, and were able to provide basic agrochemical services independently. Zhu Kanglu communicates with the dealers; whenever they provide technical support, they carry pens and notebooks with them to help gather issues and record data. They usually go to the market during the day to conduct surveys, and return to their accommodation at night to make notes and conduct analyses. In their free time, they also often read books such as \"Agriculture\" and \"Plant Pathology\" to keep updating their knowledge. After some time in the market, they gradually transformed from college students into agrochemical service technicians, and distributors as well as farmers came to recognize their work in providing agrochemical services more highly. On-site explanations of the fertilization system help farmers gain more confidence in liquid fertilizers. When promoting Xinlianxin liquid fertilizers, an intelligent fertilization system for liquid fertilizers is an essential device. While providing regular agricultural chemical services, they are also responsible for operating intelligent liquid fertilizer application systems. In order to understand the fertilization system, they followed the installation technicians from the cooperating manufacturer day by day during the installation process, learned how to install the fertilization system, and recorded the entire installation process. They kept learning and studying it repeatedly to prepare thoroughly for subsequent maintenance work. Through long-term tracking and study, they gained a clearer understanding of intelligent fertilization systems. Whenever farmers ask questions about liquid fertilizer application systems, they immediately picture the fertilization equipment in their minds, knowing even the function and location of each button by heart. Li Teng explained the liquid fertilizer application system to the farmers. Mastering the system oneself is the first step; only when the farmers can use it properly can the service be considered effective. Starting at 6 a.m. every day, farmers begin to call for advice on fertilization. As long as there are calls, agricultural chemical services will continue. They often go on business trips that last ten days or half a month; wherever the fertilization system is installed, they provide service there. They spend their days with their cars, traveling from place to place, and spend most of their time inside the cars. They joke that it takes them dozens of minutes to provide technical support, but it takes hours just to get there. The weather is very hot in June; sometimes when we arrive at the farmers’ fields, they have already gone home. The distance is great; it would not be worth returning. So they would learn in advance about the growth of the crops and any existing problems, prepare thoroughly, and then provide guidance to the farmers when they went to the fields in the afternoon. Farms are usually located far away from villages and towns; when they are busy, they often only eat two meals a day, so later on they would keep some naan and water in their vehicles to stave off hunger. After a month of effort, the number of phone inquiries gradually decreased. Farmers gained some understanding of how to use the intelligent fertilization system, and they also became more in favor of using liquid fertilizers. Agricultural service personnel measure every inch of land on foot, guide the use of fertilization systems, monitor experimental fields, provide technical support, and contribute to the promotion of liquid fertilizers. At present, the liquid fertilizer application system and the management of the experimental fields are performing well, and they have been recognized by farmers. During my visit, a farmer told me, “Whenever we encounter problems, the dedicated service staff come to provide technical guidance and help us solve our actual issues.” This sentence is the best recognition of the work done by agricultural service personnel. Only by giving can one reap rewards; only with sincerity can trust be earned. It is their meticulous service in the market time and time again that has earned the trust of farmers in Xinchuanxin Fertilizer, and it is what has helped make Xinchuanxin a top-brand in the Northwest! Recommended reading