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Hard work and dedication will surely yield results. The sales company of Lu’an Chemical Tianji Group (hereinafter referred to as Tianji Group) firmly adheres to a marketing strategy aimed at selling out all products. By employing effective and results-oriented sales tactics, as well as incentive mechanisms that encourage taking initiative and being at the forefront, it motivates all its sales staff, resulting in an impressive sales volume of 276,000 tons of fertilizers in the autumn period. This figure far exceeds the 194,000 tons sold during the same period in 2024, setting a new record for autumn fertilizer sales. Through such practical actions, the company strives to provide full support to agriculture, rural areas, and farmers. A stable and sufficient supply of fertilizers in autumn is directly related to the quality of seedling emergence and subsequent growth of crops sown in autumn, and it is an important prerequisite for ensuring a good harvest of summer crops in the following year. The record-high sales of autumn fertilizers by Tianji Group’s sales company not only signify an expansion of its market share and an increase in sales volume, but also reflect the practical efforts of Tianji’s employees to ensure a stable supply of fertilizers and help farmers achieve higher yields and greater incomes. It demonstrates the company’s firm commitment to achieving full production and sales, as well as to providing services to agriculture, rural areas, and farmers. This breakthrough and new high in fertilizer sales this autumn represent a genuine test and affirmation of the \"full production and full sales\" strategy, the effective implementation of goal-oriented responsibilities, the effectiveness of incentive mechanisms, as well as the strong competitive capabilities of the fertilizer sales team and Tianji’s products. Terminal fertilizers are sold out, while production at the upstream level is at full capacity to ensure supply. During the period when fertilizer production was at full capacity in the autumn, Tianji Group carefully understood the fertilizer needs of autumn crops. The procurement, production, and sales teams worked together as one, working in unison toward common goals. The sales companies maintained close communication with the dispatch and control center, the procurement center, and the production plants, organizing production meticulously and coordinating activities carefully to optimize the structure of Tianji’s products. The production facilities operated at full capacity, and the produced fertilizers were delivered promptly and accurately to various agents, depending on market regions, the required quantities, and timing, thereby ensuring an adequate supply of fertilizers in the autumn and maintaining stable market supply. Before the launch of the autumn fertilizer sales campaign, Tianji Group made decisive decisions and took proactive actions. It kept a close eye on market trends, and by leveraging its keen market insight and decisive decision-making skills, it introduced various policies for autumn sales that were tailored to market conditions, thereby setting clear goals for fertilizer sales. While ensuring an adequate stock of fertilizers and intensifying efforts to penetrate the market, we are also working diligently to implement sales policies in order to gain an advantage in market competition, thus laying a solid foundation for the smooth progress of fertilizer sales in the fall. The autumn fertilizer sales campaign must be a success. In July this year, the sales company of Tianji Group organized regional meetings to mobilize efforts for autumn sales, outlining the specific requirements and detailed plans for sales work in order to unify thinking, boost morale, and inspire enthusiasm. During the Mid-Autumn Festival, the sales company took the opportunity to meet with sales staff working on the front lines to re-encourage the sale of autumn fertilizers. It thoroughly conveyed to them the situation, tasks, and measures related to the sale of autumn fertilizers as set by the group company, ensured that responsibilities were clearly defined, helped overcome difficulties, and fostered a collaborative effort. Sales regions and sales offices have actively responded to the calls of the group company by carrying out mobilization at various levels, providing guidance, and establishing relevant mechanisms. They have broken down sales targets at each level, assigning responsibilities to every office and every salesperson, ensuring that \"everyone has targets to meet\" and \"everyone has tasks to carry out.\" Deepen channel development, extend services to grassroots levels, and go directly to the fields. During the autumn fertilizer sales period, salespeople stepped up to take on key responsibilities. They continued to uphold the spirit of hard work and perseverance, visiting villages and households as well as fields to provide scientific fertilization guidance, thereby delivering Tianji fertilizers along with technical services to farmers. At the same time, face-to-face interactions with local agents and end-user farmers are carried out to understand and address their needs, with efforts made to solve the \"last mile\" problem, so as to boost fertilizer sales through targeted services. Stay focused on the goal without slackening, and work together with unity from top to bottom. The leaders of Tianji Group’s sales company work in different regions, going straight to the market front lines to work side by side with the sales staff, and promptly resolving the challenges that arise during the sales process, thereby creating favorable conditions for the sale of fertilizers in the autumn period. Promote and market to expand influence. Starting from August 10, the Sales Company of Tianji Group organized 9 fleets, 61 staff members, and 28 promotional vehicles to carry out a 20-day autumn market promotion campaign. They visited 663 villages and towns, gave 31 lectures on agricultural chemical services, and secured orders for 4,141.22 tons of fertilizers. The promotional efforts were highly effective, further increasing the popularity of Tianji Fertilizer in the market as well as its sales volume. At the same time, by concentrating efforts, the Tianji Fertilizer brand is widely promoted through various media channels such as newspapers, the internet, and short videos. The Tianji Group’s “Golden Autumn to Assist Farmers and Benefit Thousands of Families” peanut fertilizer demonstration event was successfully held in Yanjin County, Xinxiang, Henan, and the cotton fertilizer demonstration event in Xinjiang was also attended. At the 25th Phosphorus Compound Fertilizer Production and Sales Conference, a variety of new products were displayed, including potato-specific fertilizers, corn-specific fertilizers, and organic-inorganic compound fertilizers, in addition to traditional fertilizers. In addition, the various offices organized numerous small-scale product promotion events and on-site demonstration sessions. During these events, Tianji agrochemical experts explained scientific fertilization practices to farmers, thereby fully showcasing the advantages and yield-enhancing effects of Tianji’s fertilizer products. While strengthening its traditional markets, Tianji Group’s sales company is actively exploring new markets and identifying potential customers. Regions such as the Northeast, Northwest, and northern Shaanxi, as both newly developed markets and traditional seasonal markets, achieved an increase in fertilizer sales during the autumn sales campaign. The sales company of Tianji Group formulates personalized sales strategies tailored to the market characteristics and customer needs of different regions, strengthens cooperation with local agents, and leverages its channel advantages to further promote Tianji’s fertilizer products in those areas; positive effects from this approach are already beginning to show.