Clarifying doubts about instruments and meters: Two major issues in the significant cross-sector expansion of domestic brands

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　　Recently, social media feeds have been flooded with posts about two eyeshadow palettes. But unlike the popular eyeshadows praised by various beauty bloggers, these two palettes were created by a domestic brand – Wahaha. It is easy to see from Zong Fuli, the young boss of Wahaha,’s Weibo posts that the eyeshadow palettes are products resulting from Wahaha’s \"rebranding marketing\" strategy for its NutriQuick line of products. 　　So, how can a beverage company achieve the safe and high-quality production of cosmetic products? Why has the traditionally conservative Wahaha undergone such significant changes? Don’t worry; an expert can answer the above questions from both the perspective of technical equipment and social phenomena. 　　From the perspective of testing instruments, drinks and cosmetics are quite similar. Whether they are consumed or applied to the face, the safety level of these products is undoubtedly the primary criterion that people take into consideration. Therefore, whether it is beverages or cosmetics, they must undergo very strict testing and analysis before reaching the end users. 　　It is understood that testing usually consists of items such as physical and chemical testing, sensory testing, and microbial testing. Among them, physicochemical testing can help people understand clearly the specific contents of organic compounds such as pigments, preservatives, and flavors, as well as heavy metals in samples. This process requires the use of instruments and equipment such as high-performance liquid chromatography, gas chromatography, ultraviolet-visible spectrophotometers, Fourier-transform infrared spectrometers, water baths, muffle furnaces, and electronic balances. Sensory testing using instruments such as pH meters and colorimeters allows people to gain a clear understanding of the texture of a product. In other words, companies can use this testing to improve the taste of beverages or the fineness of eyeshadow texture. 　　Finally, what needs to be discussed is microbial testing, which, as the final monitoring step for products, is of paramount importance. It is reported that when conducting microbial testing, laboratory equipment such as autoclaves, centrifuges, laminar flow workbenches, and dryers are also required. 　　Examining the conflicts between new and experienced instrument professionals through Wahaha’s cross-industry moves Beyond the similarities in the testing instruments and equipment used across different industries, those of us in the instrument sector should also explore deeper issues – why did Wahaha make such changes? In fact, this is related to the modern ideas brought in by Zong Fuli, the young boss of Wahaha. 　　Previously, Wahaha made changes in the introduction of its new products. One of them is “KellyOne”, the “custom-made juice” launched by Zong Fuli in 2016. After searching for information about this product online, it is easy to see that it follows a style that is quite different from that of previous products such as AD Calcium Milk and NutriQuick. The ideological gap between father and daughter, Zong Qinghou and Zong Fuli, is also vividly displayed in this regard. At the same time, it is not difficult to infer from this a conceptual conflict between those working in the field of instruments and meters today and those who were involved in this field in the past. 　　Compared to the older generation of instrument and meter professionals who started from scratch and were steady and experienced, those born in the 1980s and 1990s operate in an environment with better conditions and more abundant information, which gives them more proactive, bold, and adventurous traits. As a result, there are often significant differences in corporate management and operational philosophies between these two types of people. This cross-sectoral initiative by “Wahaha” represents a delegation of power by the older generation of managers. It is unknown exactly how much benefit this event will bring to Wahaha itself. But there is no doubt that, as a traditional and conservative entrepreneur, this represents a significant concession by Zong Qinghou to the new generation. 　　In fact, from the joint launch of lip balm by Great White Rabbit and Meijianing, to the collaboration between Coca-Cola and Fesy Shop on cosmetics, and now to cases like Wahaha producing eyeshadows, it is clear that making proactive changes and seeking innovation in a rapidly evolving industry market has become an inevitable trend for established companies. Although the instrumentation industry cannot engage in such substantial \"cross-sector interference,\" it can still draw lessons from it. After all, there are quite a number of instrumentation companies that have bravely taken steps forward, pursued innovation, and achieved success.