What are the psychological effects of color?

Excerpted from Baidu Baike: 1. Red is the color that represents a person’s desire to conquer and their masculinity. People who like red are usually ambitious; they strive actively to obtain what they want and are action-oriented. They are also highly enthusiastic about their work, but when they get too excited, they might become aggressive toward those around them. Red represents passion and glory; it symbolizes an indomitable spirit. 2. Blue: A symbol of the ocean, it is a color that denotes calmness and femininity. People who like blue are generally calm and steady in character; they are honest, place great importance on trust between people, are able to take care of those around them, and behave politely when interacting with others. Blue symbolizes a broad-minded attitude, a spirit of never giving up, and a harmonious world. 3. Yellow is a color that represents liveliness, brightness, and warmth. People who like yellow are cheerful and outgoing, and they have great ambitions. They want to show their personality, but sometimes they act a bit reluctantly; yellow represents a traditional vibe. 4. Green is the color that symbolizes confidence, stability, and a sense of superiority. People who like green are more steady and belong to the type with strong patience. Great care is taken to blend in with the surrounding environment, but when it’s necessary to assert one’s own ideas, they can be expressed calmly as well. Green represents health, nature, and harmony between humans and nature. 5. Brown is the color that symbolizes family, home, a warm atmosphere, and a sense of security. People who prefer brown are gentle and generous, and they are the kind who know how to get along with others. They are good at handling relationships between people; generally, one can turn to such people for advice when facing troubles. Brown also represents a particular culture, namely tea ceremony. 6. Purple: This color signifies things that are sensual, mysterious, and erotic. People who like purple are romantic, sensitive by nature, with a delicate personality and a distinct sense of individuality. In some aspects, it exhibits characteristics of self-indulgence. Purple represents a special kind of idealism. 7. Gray is a color that symbolizes calmness, elegance, and solitude. People who like gray are often self-centered and not interested in others. Sometimes it can appear indecisive and overly dependent on others. Gray also represents decadence and obsolescence, symbolizing a special meaning of letting go of the old in order to make way for the new. 8. Black is the color that signifies giving up ideas, yielding, rejection, and abandonment. People who like black are independent and have a strong desire to change the status quo. They are people who work very hard and strive for progress, but sometimes they lack consistency. Black represents mystery and omnipotent power!.

Color is the richest and simplest thing that nature has bestowed upon humanity; the ability to appreciate the beauty of colors is an innate trait of humans. Living in a colorful environment for a long time has gradually led to an aesthetic awareness of color. Beautiful colors can evoke pleasant emotions and convey wonderful ideals and hopes. While the visual organs generate intuitive images in response to external color stimuli, they also automatically trigger corresponding mental activities such as emotions, feelings, mental states, and behaviors. This is what we refer to as the \"psychological effects of color.\" These psychological effects are manifested in aspects such as color expression, color associations, and color symbolism; different colors can produce various psychological effects. By conducting these analyses, one can gain a better understanding of color design.

The relationship between color and personality as analyzed by color testing psychologist M. Lusher Colors: 1. Red 2. Blue 3. Yellow 4. Green 5. Brown 6. Purple 7. Gray 8. Black Personality tendencies: 1. Red represents the color of a person’s desire to conquer and their sense of masculinity. People who like red are usually ambitious; they strive actively to obtain what they want and are action-oriented. They are also highly enthusiastic about their work, but when they get too excited, they might become aggressive toward those around them. Red represents passion and glory; it symbolizes an indomitable spirit. 2. Blue: A symbol of the ocean, it is a color that denotes calmness and femininity. People who like blue are generally calm and steady in character; they are honest, place great importance on trust between people, are able to take care of those around them, and behave politely in interactions with others. Blue symbolizes a broad mind, an unwavering spirit, and a harmonious world. 3. Yellow is a color that represents liveliness, brightness, and warmth. People who like yellow are cheerful and outgoing, and they have great ambitions. They hope to show their personality, but sometimes they act a bit reluctantly; yellow represents a traditional vibe. 4. Green is the color that symbolizes confidence, stability, and a sense of superiority. People who like green are more steady and belong to the type with strong patience. Great care is taken to blend in with the surrounding environment, but when it’s necessary to assert one’s own ideas, they can be expressed calmly as well. Green represents health, nature, and harmony between humans and nature. 5. Brown is the color that symbolizes family, home, a cozy atmosphere, and a sense of security. People who prefer brown are gentle and generous, and they are the kind who know how to get along with others. They are good at handling relationships between people; generally, one can turn to such people for advice when facing troubles. Brown also represents a particular culture, namely tea ceremony. 6. Purple: This color symbolizes things that are sensual, mysterious, and erotic. People who like purple are romantic, sensitive by nature, with a delicate personality and a distinct sense of individuality. In some aspects, it exhibits characteristics of self-indulgence. Purple represents a special kind of idealism. 7. Gray is a color that symbolizes calmness, elegance, and solitude. People who like gray are often self-centered and not interested in others. Sometimes it can appear indecisive and overly dependent on others. Gray also represents decadence and obsolescence, symbolizing a special meaning of letting go of the old to make way for the new. 8. Black is the color that signifies giving up ideas, submitting, refusing, and abandoning something. People who like black are independent and have a strong desire to change the status quo. They are people who work very hard and strive for progress, but sometimes they lack consistency. Black represents mystery and omnipotent power!.

Color psychology is a very important discipline; in aspects such as nature appreciation and social activities, colors objectively serve as a stimulus and symbol for people； Subjectively, it is also a kind of reaction and behavior. Color psychology begins with vision, and its effects and changes range from perception and emotions to memory, thoughts, will, and symbols – all of which are extremely complex. In the application of color, great emphasis is placed on this causal relationship: namely, how accumulated experience with colors leads to psychological norms regarding them, and what reactions occur in response to certain stimuli – all of these are topics explored in color psychology. The combination of colors is a topic in the study of practical color use. It primarily pursues harmony in colors and the aesthetic appeal of colors. Pure color science is known as color engineering, and it includes color representation methods, color measurement methods, color planning and design, color adjustment, and color management. Packaging color science is the practical application of color engineering in areas such as packaging color design and color reproduction; it represents an organic integration of natural colors, social colors, and artistic colors. Packaging color science starts from packaging colors, systematically reflecting the phenomena and laws related to color formation and representation as well as color design and reproduction. It represents an organic combination of topics such as color composition, chromatics, and printing color science, as well as a blend of intuitive understanding and rational analysis of packaging colors.