The Commercial Path for Chicks (Understanding This Can Save You 10 Years of Hard Work)

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After dinner, I went for a walk on the pedestrian street with my partner. When we reached the corner of the street, the crowd suddenly increased significantly; many people had gathered there in a circle. There were so many people that it was unclear what was going on. Yaoyao asked me what could have attracted so many people Has an accident happened? Driven by curiosity as well, the two of us went in to take a look. Pushing through the crowd, what came into view were a group of colorful chicks, extremely cute; at first glance, anyone would want to buy one! There was another stall nearby that was also selling chicks; they had their natural colors and were very fluffy and cute, but no one paid any attention to them, let alone bought them! Why is this exactly the case? Walking with Yaoyao and analyzing along the way, the final conclusion was: the two stalls belong to the same family! Why would they do this? What is the purpose of turning one family into two? In our perception, chick feathers are fluffy and yellow; we don’t often see things in a variety of colors. When these two are placed close to each other at a stall, the difference is extremely obvious! Sellers take advantage of such differences to arouse our curiosity. More importantly, when faced with such cute chicks, whether we buy them or not is driven by emotion; there’s no chance for us to think rationally about what harms might come from colored chicks The original chicks cost one yuan each, but the dyed chicks cost five yuan each. By changing the appearance of the original items to match people’s perceptions, sellers use this difference to catch our attention; even if none of the original chicks are sold, the profit remains astonishingly high! In fact, this kind of practice is very common when we buy electrical appliances. For example, two appliances of the same type – one priced at 399 yuan and another at 1599 yuan – are displayed side by side. When consumers stand in front of them, the large price difference between the two encourages them to choose the appliance priced at 399 yuan. What is the purpose of such a difference in pricing? Is it to make consumers decide whether to go for the more expensive or the cheaper option? And have we forgotten the question of whether we should buy it? Do sellers use the differentiation of their products to catch consumers’ attention, resulting in a rush to buy the colored chicks? So, what should we do at work to earn our leaders’ respect and keep catching the boss’s attention? Suppose everyone in a company can earn 100 yuan for their boss; then there’s basically no chance for you to get promoted ； But if everyone can earn 100 yuan for the company, you can earn 300 yuan – it’s definitely you who will benefit! You do better than others, you stand out from them – you become the focus of the company! Just like dyed chicks, they always catch people’s attention at a glance! Small details and little stories can often reflect deeper truths, but we all understand those truths – so why can’t we still do things well? Appendix: After the dyed chicks were bought home, it was found that apart from the color change, they were exactly like ordinary chicks! It’s just like in the workplace – we’re far better than what others say! But when it comes to actually doing the work, we still perform poorly; so how can the boss take us seriously? The boss values our inner abilities! And not just temporary fame! Key quote: No matter which stage you’re in, if you do the things at hand to the best of your ability, then you will be the focus! Apply to join the Toutiao public platform