Only quality can win hearts: Insights from Guangming brand cold drinks for instrumentation companies

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　　As the scorching heat of summer sets in, many people in Shanghai are reminded of the Guangming brand frozen desserts produced by Shanghai Yimin Food Factory Co., Ltd. – things like saltwater ice pops, ice cubes, and multi-colored frozen treats that were common in childhood. However, when they go to stores to buy them, they find that many of these Guangming brand frozen desserts have gradually disappeared from the market. Due to these situations, many netizens have proposed price increases in an effort to retain the products. For a while, news of \"netizens demanding price increases\" sparked intense discussion on the internet, which reminded people of an old saying: Favorable timing is not as good as strategic location, and strategic location is not as good as harmonious relations among people. 　　Why does a cold drink possess such great charm? What lessons can our instrumentation companies learn from this? http://www.jiweimeter.com/uploads/image/20180726/1532577629.jpg A representative of high quality Guangming brand cold drinks are produced by Yimin Food Factory, which is part of the Guangming Group. It is an established enterprise with a history of nearly a century; its predecessor was the American-owned Haining Trading Company, founded in 1913. As a long-established enterprise with a rich history, Guangming brand cold drinks are also synonymous with high quality in the national cold drinks market. For example, the mung bean and adzuki bean ice creams favored by people in Shanghai are made from Ming mung beans from the Northeast and Da Hong Pao adzuki beans respectively, and the selection of these ingredients is already extremely strict. In terms of the formula, there are no flavors, saccharin, or colorants used in its preparation. 　　Product quality can be regarded as the soul and life of a company. If a company wants to grow and become stronger, it must strive to improve the quality of its products, while continuously innovating to meet users’ needs. Looking at both domestic and international companies, every successful enterprise relies on top-quality products or services. However, at present, in the random inspection campaigns carried out by the **General Administration for Quality Supervision, many instrument and meter manufacturers still exhibit numerous quality issues, which is undoubtedly very detrimental to their development. 　　Therefore, for instrumentation companies, it is essential to focus on ensuring product quality and strive for excellence in order to remain competitive in the market. This is the first insight that Guangming brand cold drinks offer to instrumentation companies. 　　Adhere to fair pricing. Although Guangming brand cold drinks use high-quality ingredients, follow precise recipes, and carry a well-known brand name, their pricing remains absolutely fair. Over the past few years, Guangming brand cold drinks has consistently refused to raise prices, with their costs generally staying around 1 to 3 yuan. In recent years, the price of cold drinks in our country has generally been above 7 yuan. In response to the numerous requests from netizens for price increases, Shanghai Yimin Food Factory Co., Ltd. announced that starting this year, the price of saltwater ice pops will increase from 0.7 yuan per piece to 1 yuan per piece, while the price of red bean and mung bean ice pops will rise from 1 yuan per piece to 1.5 yuan per piece. 　　For many companies, raising prices continuously is the only way to earn more profits. However, for another group of companies, they continue to work to bring benefits to market consumers; from Xiaomi in the smartphone industry to the beverage brand Guangming, all demonstrate a corporate commitment to serving the interests of users. As an important part of the manufacturing industry, the instrumentation sector must also act with integrity in its production processes, continuously develop high-quality products, and strive to build China into a manufacturing powerhouse. This is the second insight that Guangming brand cold drinks offer to instrumentation companies. 　　This incident of netizens demanding price increases further illustrates the importance of public opinion; for companies that prioritize product quality and stick to their original goals, users tend to have greater loyalty toward them. Indeed, this is the case. In recent years, Jiwei Automation has pursued its mission of providing level measurement devices that offer the best cost-performance ratio and reliability on par with imported products. As a result, its products have gained recognition from an increasing number of users, and the positive market feedback has created a virtuous cycle. This has motivated Jiwei Automation to place greater emphasis on research and development as well as quality control. Its products, which offer performance comparable to imported ones at prices much lower than those of foreign brands, have won the favor of more and more users, who prefer to use Jiwei’s instruments instead of imported brands.